Blog

2 min read

The Revolution in CTV: Peer39's Program-Level Targeting Now Available within Basis DSP

David Simutis: Aug 8, 2025 11:33:11 AM

With the rapidly evolving CTV landscape, advertisers are constantly seeking greater control, transparency, and effectiveness in their campaigns....

3 min read

CTV Needs Context This Holiday Season — Where Intent Meets Action

Holiday 2025 shoppers are sending mixed signals. On one hand, many are still playing it safe: 66% are trading down for lower-priced goods, and over...

2 min read

The Hidden Cost of CTV in Holiday H2 2025 (and How to Avoid It)

If you haven't started on your holiday shopping, you're behind. According to the latest Basis + GWI Holiday Trends Report, 90% of U.S. gift-givers...

2 min read

Winning the Sports Ad Game on CTV: How Peer39 Brings Precision to a Fragmented Arena

Sports content isn’t slowing down. It’s now the second-largest genre on FAST channels, and one of the most sought-after categories in CTV. With fans...

3 min read

Burnout Is Hurting Agencies. Clarity Can Save Them.

How Peer39 gives media teams breathing room without losing control or performance.

2 min read

Peer39 Primes You for Amazon DSP Success

David Simutis: Jun 11, 2025 4:58:06 PM

2 min read

Taking Back Control In CTV: Custom CTV Keywords

David Simutis: Mar 26, 2025 1:58:57 PM

"I don't know. What do you want to watch?"

1 min read

Takeaways from CTV Connect 2025: CTV Expectations & Challenges

CTV Connect brought together over 500 decision-makers from across the entire Connected TV ecosystem for a two-day conference in New York City. With...