Blog

1 min read

Full-Page Signals: The Smarter Path to Brand-Suitable, High-Quality Placements

Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...

2 min read

Adweek 2025 Recap and Takeaways

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What Buyers Get Wrong About Contextual Targeting

Contextual targeting is one of the oldest and most trusted methods in digital advertising, but its capabilities have expanded dramatically....

2 min read

Peer39’s Brand Suitability and Safety Controls: How To Think About Brand Protection

Brand safety is not one-size-fits-all. What’s considered unsafe for a kids’ toy brand may be totally fine for a beer company. This is why Peer39...

2 min read

Why Brand Suitability Controls Are Hurting Performance

Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...

AI-Created Custom Keyword Categories

Peer39’s AI-powered tools make it easy to create, refine, and scale keyword strategies across campaigns and languages. Save time, boost precision,...

1 min read

Using Keywords for CTV: 4 High-Impact Strategies.

Keyword controls transform CTV.

2 min read

1 in 5 CTV Impressions Are Fake — Here’s How to Avoid Them

Connected TV (CTV) campaigns are supposed to offer premium, high-quality ad experiences. But there’s a hidden problem draining performance and...