By now you know of the strange and interesting kinds of art and writing that AI can produce. It's been fun to play with tools like ChatGPT and AI image-generating tools like DALL-E.

Attention has all the makings of the next “it” metric in digital advertising. Because Attention Metrics don’t rely on consumer data, they will be vital in a post-cookie world.

With full cookie deprecation in Google Chrome rapidly approaching in the second half of 2024, advertisers must continue to find new ways to target their users and retain reach. The loss of behavioral targeting through third-party cookies raises a lot of question marks for advertisers who rely on the ability to track user actions, and align ad content with perceived buyer intent.

The cookie has been "dying" for so long at this point, it’s easy to get complacent and assume it’s not going to happen. Well, according to Google, it very much is happening. And soon. That means you need to put your plans for a cookieless future into high gear.

In the world of digital advertising, brand safety remains a paramount concern for advertisers. With the rise of programmatic advertising and the proliferation of user-generated content, ensuring brand suitability and protecting brand reputation has become increasingly challenging. To mitigate risks, many advertisers resort to keyword blocking, a popular tactic that allows them to exclude certain keywords from their ad placements.

A guest blog post from Jason Andersen, who heads Strategic Initiatives and Partner Enablement for Experian Marketing Services. As the digital landscape shifts focus toward privacy and away from cookies and ID-based tracking, precise targeting requires new tactics. One method is leveraging cookieless data linked to household and consumer-level information indexed to geographic locations.

The more advertising buyers know about placement locations, the more confident they can be about ROI, performance, and brand suitability and safety.

Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices straight into viewers’ homes.

Programmatic advertising is a widely-used and fast-growing segment of digital marketing that uses automated tools and real-time bidding to purchase ad space online. Services like Google Marketing Platform, The Trade Desk, MediaMath, and more all allow advertisers to target and segment users based on specific demographics and behavior, and display ads to them across a range of content inventories.