Key Insights from Programmatic I/O Las Vegas 2024 Finally fully rested after non-stop meetings, panels, and social activities at Las Vegas' AdExchanger's 2024 Programmatic I/O conference, our Director of Business Development, Joe Rice, shared his thoughts on the key topics discussed.

The Path to Programmatic In the early days of online advertising, direct site buys were the name of the game to secure inventory. As time passed, biddable media campaigns using programmatic technology emerged as a reliable, cost-effective way to advertise online.

Fake CTV Inventory is still on the rise and other advertiser benchmarks you need for success in CTV As ConnectedTV (CTV) continues its dominant ascent - with estimates that it will overtake all over viewing in 2025 - benchmarks for performance, delivery, and safety & suitability are vital for advertisers that want to stay ahead of rapid changes.

In the ever-evolving landscape of digital advertising, ConnectedTV (CTV) has emerged as a powerhouse, offering advertisers unparalleled reach and targeting capabilities. Even with the capabilities of precision targeting and high engagement rates, advertisers often struggle with a lack of transparency and control over their programmatic campaigns. This is where post-buy Analytics for CTV comes in, delivering clarity for optimization.

If you were trying to scale your CTV placements on content surrounding the Super Bowl, assuming you don’t have a $7m budget for in-game placement, what categories would you choose?

It can be easy to get lost in the electronics part of the Consumer Electronics Show in Las Vegas, from Samsung's transparent TV's to a hair-dyeing brush from L'Oréal, there was a lot to be dazzled by.

Achieving success in the current CTV landscape demands precision, safety, transparency, scale, and uncompromising quality. Advertisers and buyers accustomed to a high level of granular controls available for web and mobile advertising, have often found CTV to be a black box for targeting and analytics. With that in mind, Peer39 is focused on providing solutions tailored to delivering triumphant CTV campaigns.

Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that Peer39's team of researchers discovered after spending 10 weeks uncovering what is really going on across Fake and Divisive CTV channels - and who is buying this inventory.