3 min read
David Simutis: Mar 26, 2026 9:59:24 AM
In the CTV space, "premium" should describe the on-screen content. But it often describes how the inventory was packaged and sold. As budgets moved...
3 min read
David Simutis: Mar 20, 2026 12:06:53 PM
Not all of CTV's unique complexities are easily solved, but when it comes to campaign performance, getting some of the basics fixed can make a huge...
5 min read
David Simutis: Mar 19, 2026 1:50:40 PM
The ad tech industry spent the better part of a decade building products around a single question: is this ad safe?
5 min read
David Simutis: Mar 13, 2026 4:59:59 AM
Program-Level Targeting for Enhanced Transparency and ROI
3 min read
David Simutis: Mar 12, 2026 4:45:00 AM
CTV is increasingly competing for budgets that once belonged to linear television. But while buying has moved quickly, reporting and transparency...
1 min read
David Simutis: Mar 3, 2026 11:15:00 AM
Too often when the CTV industry talks about transparency, the focus is on outcomes, measurement standards, fraud detection, and fee structures.
1 min read
David Simutis: Mar 2, 2026 7:15:00 AM
Connected TV has always been praised for its "lean-back" experience—the high-impact, emotional storytelling of the big screen. However, it has lacked...
1 min read
David Simutis: Feb 26, 2026 1:30:00 PM
Every advertiser assumes that when they buy a CTV impression, it is appearing on a television screen during a show. Unfortunately, Peer39 data...
1 min read
David Simutis: Feb 25, 2026 2:51:05 PM
Connected TV (CTV) advertisers have had to play a game of "best guess" with their media buys. When buying programmatically, the industry standard has...
