Topic:
Ctv

Everyone Can Be A Winner: How Content Genre Categories Can Increase Scale Without Losing Precision on CTV

CTV
Everyone Can Be A Winner: How Content Genre Categories Can Increase Scale Without Losing Precision on CTV

If you were trying to scale your CTV placements on content surrounding the Super Bowl, assuming you don’t have a $7m budget for in-game placement, what categories would you choose?

Consumer Electronics Show (CES) and AdTech Forecasts for 2024
CTV Cookie Deprecation

Consumer Electronics Show (CES) and AdTech Forecasts for 2024

It can be easy to get lost in the electronics part of the Consumer Electronics Show in Las Vegas, from Samsung's transparent TV's to a hair-dyeing brush from L'Oréal, there was a lot to be dazzled by.

Peer39 is CTV: Redefining Success in Programmatic CTV Advertising
CTV

Peer39 is CTV: Redefining Success in Programmatic CTV Advertising

Achieving success in the current CTV landscape demands precision, safety, transparency, scale, and uncompromising quality. Advertisers and buyers accustomed to a high level of granular controls available for web and mobile advertising, have often found CTV to be a black box for targeting and analytics. With that in mind, Peer39 is focused on providing solutions tailored to delivering triumphant CTV campaigns.

Peer39's 2023 Programmatic CTV Benchmark Report: What Lies Beyond the Tip of the CTV Iceberg
Brand Safety & Suitability CTV

Peer39's 2023 Programmatic CTV Benchmark Report: What Lies Beyond the Tip of the CTV Iceberg

Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that Peer39's team of researchers discovered after spending 10 weeks uncovering what is really going on across Fake and Divisive CTV channels - and who is buying this inventory.

Are You Missing Show Genre and Rating Categories for CTV?
CTV

Are You Missing Show Genre and Rating Categories for CTV?

The more advertising buyers know about placement locations, the more confident they can be about ROI, performance, and brand suitability and safety.

The Challenges of CTV Advertising Today
Contextual Targeting CTV

The Challenges of CTV Advertising Today

Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices straight into viewers’ homes.

How Connected TV Advertising Works
CTV

How Connected TV Advertising Works

With programmatic inventories shrinking, and costs rising, understanding how connected TV advertising works will help you maximize your return on investment from this growing medium.

What Is Pre-Bid Targeting, and How Does It Drive Performance?
CTV

What Is Pre-Bid Targeting, and How Does It Drive Performance?

Everything seems to be getting faster. The speed at which businesses do, well, business, continues to accelerate. Digital and CTV advertising are no exception; speed is crucial for all types of digital advertising, but it’s especially pertinent regarding pre-bid targeting. But before we get into why speed matters, let’s take a high-level view of how pre-bid targeting works to set the stage.

How to Limit Brand Safety Risk in CTV Advertising
Brand Safety & Suitability CTV

How to Limit Brand Safety Risk in CTV Advertising

While CTV advertising is becoming an increasingly popular outlet for programmatic ad spend—with 66% of advertisers planning to increase their CTV budgets—the practice is not without its brand safety risks. Knowing how to limit brand safety risk in CTV advertising should be a priority for any company looking to scale to these channels this year and beyond.