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Capitalize on audience interests in finance industry

One of the most significant advantages of contextual targeting as a cornerstone of your advertising strategy is the ability to build a more compelling and complete story that resonates with your audience.  The challenges of finance marketing With the finance industry slowly growing its digital ad spend, marketers are looking for ways to stand out from competitors and adopt tools, tactics, and systems that are measurable so they can..

How context + storytelling makes more effective advertising

One of the most effective ways marketers have to connect with their audience is storytelling. This can be challenging when it comes to advertising because the timeframe for attracting attention, garnering interest, and inspiring action is mere seconds.  But what if the content alongside your ad was part of the story? Ads shouldn’t be an island It’s not uncommon for ads to show up beside content that has no particular relevance to the..

Advertisers and the new normal for brand safety {Webinar recap}

In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers go into protection mode to preserve brand safety. The response is understandable, especially given the very real human concerns associated with the current coronavirus (COVID-19) pandemic. You want to be sensitive to what’s happening, which usually involves a significant shift or reduction in advertising. Recently, our partner..

Reduce the threat of fake news, misinformation with Peer39 and NewsGuard

Peer39 and NewsGuard have teamed up to help. The internet has democratized publishing to the point where anyone can purchase a domain and spin up a website with no real oversight to what they’re publishing – and that ease extends to social media. In March 2018, MIT released the results of the largest ever study on fake news. The findings showed that on Twitter, the falsehoods made the rounds faster than authentic news stories. 

Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites

Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted, legitimate news media NEW YORK, April 02, 2020 (GLOBE NEWSWIRE) — News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the internet, with..

Impact and options of the “coronavirus”: Three phases for advertising strategies

The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news. Since January, we’ve seen the topic evolve from regular updates on news about somewhere else in the world to become the overwhelmingly dominant story in every country.  This massive growth in volume of coverage has created a backlash among advertisers who are responding by creating comprehensive block lists of terms related to the virus..

Black Friday and Cyber Monday mark an influx of major consumer holiday spending

By looking at data compiled over the last few years, studies have found that not only did transaction volume grow year over year for these two coveted days, but transaction value did as well.  Experts predict that this year will be no different. Forecasts are coming in over $140 billion, with e-commerce sales growing from 14% to 18% – an increase to the 11.2% recorded in 2018.  Shoppers are expected to spend close to $1,500 per..