Blog

1 min read

Using Keywords for CTV: 4 High-Impact Strategies.

Keyword controls transform CTV.

2 min read

1 in 5 CTV Impressions Are Fake — Here’s How to Avoid Them

Connected TV (CTV) campaigns are supposed to offer premium, high-quality ad experiences. But there’s a hidden problem draining performance and...

1 min read

From Guesswork to Clarity: A Buyer’s Guide to Program-Level Controls

Buying CTV shouldn't feel like guessing. Yet for too long, advertisers have had to make blind bets on where their ads appear, often hoping they show...

3 min read

Peer39 Interview Series: Freewheel's Andrew Policastro

2 min read

Why CTV Targeting Fails Marketers And How To Fix It

Streaming audiences are expanding, content options are exploding, and brands are pouring budgets into premium, lean-back environments.

2 min read

Winning the 2025 Shopping Season with Smarter CTV

With viewership surges, streaming ad inventory fills quickly, and competition for consumer attention hits its peak in the holiday season.

2 min read

The Revolution in CTV: Peer39's Program-Level Targeting Now Available within Basis DSP

David Simutis: Aug 8, 2025 11:33:11 AM

With the rapidly evolving CTV landscape, advertisers are constantly seeking greater control, transparency, and effectiveness in their campaigns....

3 min read

CTV Needs Context This Holiday Season — Where Intent Meets Action

Holiday 2025 shoppers are sending mixed signals. On one hand, many are still playing it safe: 66% are trading down for lower-priced goods, and over...