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2 min read
As 2026 kicks off, Connected TV (CTV) continues its explosive growth and with it, the need for quality ad placements has never been more urgent. With tens of thousands of channels and hundreds of thousands of programs, navigating CTV is complex. But...
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2 min read
CTV is premium, but premium does not guarantee performance. What separates strong results from average results is a simple loop: plan with real...
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1 min read
Audience growth doesn’t need identity graphs, third-party cookies, or a four-step handoff between “signals.” People tell you what they care about...
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3 min read
David Simutis: Nov 14, 2025 1:02:28 PM
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2 min read
The most expensive impressions in any campaign are the ones you keep buying after you know they are underperforming. Mid-flight optimization exists...
2 min read
David Simutis: Nov 5, 2025 2:32:04 PM
As Q4 nears the end, successful advertisers aren't sweating the pressure to deliver performance under tight timelines. These buyers are moving at the...
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2 min read
The Industry Wake-Up Call The Media Rating Council (MRC) recently issued a new policy that changes how the it defines Brand Safety.
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2 min read
How emotional intelligence is shaping the next generation of contextual targeting.
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1 min read
Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...
