1 min read
Ben Chansky: May 17, 2024 11:15:10 AM
The Path to Programmatic In the early days of online advertising, direct site buys were the name of the game to secure inventory. As time passed, biddable media campaigns using programmatic technology emerged as a reliable, cost-effective way to...
Read More
2 min read
Ben Chansky: May 8, 2024 3:43:21 PM
Fake CTV Inventory is still on the rise and other advertiser benchmarks you need for success in CTV As ConnectedTV (CTV) continues its dominant...
1 min read
Ben Chansky: Apr 18, 2024 3:22:52 PM
In the ever-evolving landscape of digital advertising, ConnectedTV (CTV) has emerged as a powerhouse, offering advertisers unparalleled reach and...
2 min read
David Simutis: Mar 21, 2024 8:45:00 AM
Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up...
1 min read
David Simutis: Feb 8, 2024 6:24:12 PM
If you were trying to scale your CTV placements on content surrounding the Super Bowl, assuming you don’t have a $7m budget for in-game placement,...
2 min read
Victoria Porras: Jan 24, 2024 12:15:00 PM
In the ever-evolving landscape of political media, the 2024 Presidential election stands out as a pivotal moment, marked by extensive candidate...
3 min read
Ben Chansky: Jan 19, 2024 10:37:28 AM
It can be easy to get lost in the electronics part of the Consumer Electronics Show in Las Vegas, from Samsung's transparent TV's to a hair-dyeing...
2 min read
Victoria Porras: Dec 19, 2023 9:15:00 AM
Achieving success in the current CTV landscape demands precision, safety, transparency, scale, and uncompromising quality. Advertisers and buyers...
2 min read
Ben Chansky: Dec 8, 2023 9:21:20 AM
Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that...
