2 min read
Victoria Porras: Jun 7, 2024 11:35:17 AM
Biddable opportunities within CTV represent a paradigm shift in the way advertisers buy and sell ad inventory. In its infancy, CTV buys relied mainly on direct negotiations and manual processes. As buyers move towards programmatic, CTV is going...
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2 min read
Victoria Porras: May 22, 2024 4:39:44 PM
Precision targeting has always been paramount in the digital advertising ecosystem, especially for retail brands aiming to engage consumers at...
2 min read
Victoria Porras: Jan 24, 2024 12:15:00 PM
In the ever-evolving landscape of political media, the 2024 Presidential election stands out as a pivotal moment, marked by extensive candidate...
2 min read
Victoria Porras: Dec 19, 2023 9:15:00 AM
Achieving success in the current CTV landscape demands precision, safety, transparency, scale, and uncompromising quality. Advertisers and buyers...
1 min read
Victoria Porras: Nov 16, 2023 1:20:30 PM
Online video has become a dominant force in the world of advertising. Brands and marketers are constantly seeking ways to maximize their reach and...
