Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites
Press Releases Brand Safety & Suitability

Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites

Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted, legitimate news media NEW YORK, April 02, 2020 (GLOBE NEWSWIRE) — News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the internet, with legitimate-looking sites popping up to take advantage of programmatic buying automation while propagating misinformation.

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Impact and options of the “coronavirus”: Three phases for advertising strategies
Brand Safety & Suitability

Impact and options of the “coronavirus”: Three phases for advertising strategies

The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news. Since January, we’ve seen the topic evolve from regular updates on news about somewhere else in the world to become the overwhelmingly dominant story in every country. This massive growth in volume of coverage has created a backlash among advertisers who are responding by creating comprehensive block lists of terms related to the virus or, in more extreme cases, ceasing all ad spend on publishers. This kind of extreme reaction is meant to prevent the kind of damage to their brand’s reputation that can occur if their ads are served on pages alongside articles about the tragedy and economic impact of this global crisis. It’s understandable that advertisers are wary. Every brand seeks to be seen ...

Black Friday and Cyber Monday mark an influx of major consumer holiday spending

Black Friday and Cyber Monday mark an influx of major consumer holiday spending

By looking at data compiled over the last few years, studies have found that not only did transaction volume grow year over year for these two coveted days, but transaction value did as well. Experts predict that this year will be no different. Forecasts are coming in over $140 billion, with e-commerce sales growing from 14% to 18% – an increase to the 11.2% recorded in 2018. Shoppers are expected to spend close to $1,500 per household during this holiday season. With the surge in spend also comes the exponential uptick in digital traffic around content around these two very big days of the year. The chart below illustrates the traffic for Black Friday & Cyber Monday content (from 2017 to 2018), and traffic volume essentially doubled in 2018. We can anticipate that there will be a ...