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For the First Time, CTV Buyers Gain Consistent Visibility of Show-Level, Channel, Content, And Delivery Performance Offering Rounds off a Full Suite of CTV Targeting, Suitability and Transparency Tools Normalizing Activation and Measurement Data...
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David Simutis: Jan 7, 2022 12:33:21 PM
The accelerated trend of smartTV and streaming-service adoption was fueled largely by pandemic lockdowns. Consumers expect more choice, flexibility...
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David Simutis: Dec 3, 2021 2:57:02 AM
One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the...
1 min read
David Simutis: Nov 30, 2021 11:16:48 AM
On the heels of our Connected TV Suitability release, we’re delighted to share that advertisers can add more granularity to their CTV campaigns with...
2 min read
David Simutis: Nov 15, 2021 7:43:33 AM
Connected TV is the fastest-growing digital advertising channel, now surpassing linear TV, and with good reason. While COVID-19 helped accelerate CTV...
3 min read
David Simutis: Oct 29, 2021 3:28:54 AM
There are a number of methods brands use to ensure brand suitability – most involve measuring publisher quality using reports from Invalid Traffic...
13 min read
Understanding the ins-and-outs of pre-bid programmatic advertising can be a challenge. With such a rapidly changing data landscape, and the coming...
4 min read
With restrictions increasingly lifting across many parts of the world, consumer confidence is at a tipping point for returning to levels seen...
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Last week, Centro announced the release of their new Basis platform, a first-of-its-kind automatic contextual category recommendation solution that...
