Blog

3 min read

Dannalyn Prado: Mar 19, 2026 2:22:49 PM

By now, most marketers understand what Made-for-Advertising (MFA) sites are and why they matter. The challenge is not awareness. The challenge is...

MFA

2 min read

Dannalyn Prado: Mar 5, 2026 10:49:39 AM

Made for Advertising (MFA) inventory is rarely the reason a campaign gets flagged.

MFA

2 min read

Dannalyn Prado: Feb 27, 2026 10:24:04 AM

These are the questions we have been hearing consistently from customers in recent months. The conversation has shifted from awareness to...

MFA

2 min read

Dannalyn Prado: Feb 6, 2026 11:48:36 AM

As ad quality continues to dominate the digital conversation, one thing is clear: the most effective strategies increasingly prioritize CTV and...

CTV MFA

2 min read

David Simutis: Jun 4, 2024 11:32:48 AM

Key Insights from Programmatic I/O Las Vegas 2024 Finally fully rested after non-stop meetings, panels, and social activities at Las Vegas'...

CTV Cookieless MFA

2 min read

David Simutis: Nov 21, 2023 12:32:09 PM

Think of it as the 2.0 way to fight Made for Advertising sites. Improving upon our existing Made for Advertising Fraud category, Peer39 brings...

Brand Safety & Suitability MFA

1 min read

Victoria Porras: Nov 16, 2023 1:20:30 PM

Online video has become a dominant force in the world of advertising. Brands and marketers are constantly seeking ways to maximize their reach and...

Brand Safety & Suitability MFA

7 min read

David Simutis: Aug 24, 2022 5:51:17 PM

As Made for Advertising (MFA) settles into becoming a permanent fixture across the advertising ecosystem, marketers need to understand what it is,...

Brand Safety & Suitability MFA