Blog

3 min read

CTV Is Taking Linear Budgets Without Reporting Like Linear at All

David Simutis: Mar 12, 2026 4:45:00 AM

CTV is increasingly competing for budgets that once belonged to linear television. But while buying has moved quickly, reporting and transparency...

2 min read

MFA in the Wild: What Real Campaigns Quietly Reveal

Made for Advertising (MFA) inventory is rarely the reason a campaign gets flagged.

1 min read

From Signal to Strategy: Peer39 @ Marketecture Live

David Simutis: Mar 3, 2026 11:15:00 AM

Too often when the CTV industry talks about transparency, the focus is on outcomes, measurement standards, fraud detection, and fee structures.

2 min read

Peer39 Interview Series: Beej Gefsky, VP Content Acquisition & Partnerships, Vesta Stream Studios

1 min read

Bringing Precision to the Big Screen with CTV Keywords

David Simutis: Mar 2, 2026 7:15:00 AM

Connected TV has always been praised for its "lean-back" experience—the high-impact, emotional storytelling of the big screen. However, it has lacked...

2 min read

MFA & Authenticity: What Buyers Are Asking Right Now

These are the questions we have been hearing consistently from customers in recent months. The conversation has shifted from awareness to...

1 min read

Solving the "Fake CTV" Crisis: Protecting Your Budget

David Simutis: Feb 26, 2026 1:30:00 PM

Every advertiser assumes that when they buy a CTV impression, it is appearing on a television screen during a show. Unfortunately, Peer39 data...

1 min read

Beyond the App: Why Program-Level Targeting is the New Standard for CTV

David Simutis: Feb 25, 2026 2:51:05 PM

Connected TV (CTV) advertisers have had to play a game of "best guess" with their media buys. When buying programmatically, the industry standard has...