Blog

1 min read

From Signal to Strategy: Peer39 @ Marketecture Live

David Simutis: Mar 3, 2026 11:15:00 AM

Too often when the CTV industry talks about transparency, the focus is on outcomes, measurement standards, fraud detection, and fee structures.

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Peer39 Interview Series: Beej Gefsky, VP Content Acquisition & Partnerships, Vesta Stream Studios

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Bringing Precision to the Big Screen with CTV Keywords

David Simutis: Mar 2, 2026 7:15:00 AM

Connected TV has always been praised for its "lean-back" experience—the high-impact, emotional storytelling of the big screen. However, it has lacked...

2 min read

MFA & Authenticity: What Buyers Are Asking Right Now

These are the questions we have been hearing consistently from customers in recent months. The conversation has shifted from awareness to...

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Solving the "Fake CTV" Crisis: Protecting Your Budget

David Simutis: Feb 26, 2026 1:30:00 PM

Every advertiser assumes that when they buy a CTV impression, it is appearing on a television screen during a show. Unfortunately, Peer39 data...

1 min read

Beyond the App: Why Program-Level Targeting is the New Standard for CTV

David Simutis: Feb 25, 2026 2:51:05 PM

Connected TV (CTV) advertisers have had to play a game of "best guess" with their media buys. When buying programmatically, the industry standard has...

1 min read

5 Ad Quality Myths Debunked

Ad quality has become a performance driver, but myths still hold many advertisers back. Let’s break down the biggest misconceptions with data and...

2 min read

What’s Working in Ad Quality Controls Right Now

As ad quality continues to dominate the digital conversation, one thing is clear: the most effective strategies increasingly prioritize CTV and...