1 min read
BTS retail is projected to hit $85.4 billion in 2026, up 3.3% year over year, and back-to-college has crossed $100 billion for the first time. Behind those totals is a season that's split into distinct, harder-to-reach sub-audiences, and a lot of...
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2 min read
Enza Rose Yoo: Aug 4, 2026, 2:15:56 PM
Blocking "gaming" from a mobile app campaign feels like a safe default. It's also one of the most common blind spots in mobile in-app buying today....
4 min read
When I wrote “Debunking The Four Biggest Myths About CTV Content-Level Signals” for AdExchanger back in 2024, every CTV publisher seemed to be asking...
3 min read
David Simutis: Jul 8, 2026, 9:55:12 AM
Free ad-supported TV (FAST) has scale, reach, and premium content. It also has something smart buyers are starting to realize: the fastest-growing...
2 min read
David Simutis: Jun 30, 2026, 12:00:04 PM
Free ad-supported TV (FAST) buying often starts in a familiar place: advertisers pick a set of apps, layer on genre, maybe lean on a few curated...
3 min read
More than 22.5 billion minutes of Gunsmoke were streamed last year on free ad-supported TV (FAST) channels. If you went back in time 22.5 billion...
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3 min read
The 2026 cycle is forcing a decision that every advertiser needs to make deliberately rather than by default. As political content expands across all...
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