3 min read
David Simutis: May 5, 2026 9:15:00 AM
Agency trading desks running CTV campaigns face a version of this question on nearly every brief: do we target contextually, by audience, or some combination? The answer is rarely straightforward, and the framing of the question often obscures what...
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3 min read
David Simutis: May 4, 2026 11:52:02 AM
Contextual targeting is built on a simple premise: match the ad to the content. Know what's playing, serve the right creative, reach the right...
3 min read
David Simutis: Apr 8, 2026 5:45:33 PM
3 min read
David Simutis: Mar 26, 2026 9:59:24 AM
In the CTV space, "premium" should describe the on-screen content. But it often describes how the inventory was packaged and sold. As budgets moved...
3 min read
David Simutis: Mar 20, 2026 12:06:53 PM
Not all of CTV's unique complexities are easily solved, but when it comes to campaign performance, getting some of the basics fixed can make a huge...
5 min read
David Simutis: Mar 19, 2026 1:50:40 PM
The ad tech industry spent the better part of a decade building products around a single question: is this ad safe?
5 min read
David Simutis: Mar 13, 2026 4:59:59 AM
Program-Level Targeting for Enhanced Transparency and ROI
3 min read
David Simutis: Mar 12, 2026 4:45:00 AM
CTV is increasingly competing for budgets that once belonged to linear television. But while buying has moved quickly, reporting and transparency...
1 min read
David Simutis: Mar 3, 2026 11:15:00 AM
Too often when the CTV industry talks about transparency, the focus is on outcomes, measurement standards, fraud detection, and fee structures.
