David Simutis

2 min read

To Get The Most Of Q4, Buy Premium CTV Without The Premium Hassle

David Simutis: Nov 5, 2025 2:32:04 PM

As Q4 nears the end, successful advertisers aren't sweating the pressure to deliver performance under tight timelines. These buyers are moving at the...

2 min read

The Revolution in CTV: Peer39's Program-Level Targeting Now Available within Basis DSP

David Simutis: Aug 8, 2025 11:33:11 AM

With the rapidly evolving CTV landscape, advertisers are constantly seeking greater control, transparency, and effectiveness in their campaigns....

2 min read

Peer39 Primes You for Amazon DSP Success

David Simutis: Jun 11, 2025 4:58:06 PM

2 min read

Taking Back Control In CTV: Custom CTV Keywords

David Simutis: Mar 26, 2025 1:58:57 PM

"I don't know. What do you want to watch?"

2 min read

Achieving Clarity in CTV Advertising with a Transparent Optimization Metric

David Simutis: Jan 22, 2025 12:37:35 PM

If Peer39 was in the food business, our Quality Score would be an overall rating that would be on food packaging: a number between 1-100 that took...

2 min read

Takeaways from CES 2025: CTV Innovations, Analytics, and the Path to Simplicity

David Simutis: Jan 13, 2025 4:06:57 PM

Home from CES, people might be caught up on rest by now, but not necessarily on their follow-up emails. This backlog means it was successful CES—a...

3 min read

Overcoming Challenges in Programmatic CTV Advertising: A Buyer's Guide

David Simutis: Oct 7, 2024 2:20:33 PM

Programmatic buyers face unique challenges that can hinder the effectiveness of their CTV campaigns. The rigid structure of Private Marketplace (PMP)...

3 min read

Maximizing Revenue with Peer39’s Publisher Solutions

David Simutis: Aug 13, 2024 3:34:54 PM

Sometimes I enthrall the marketing team with my stories from my first jobs - selling print ads in alternative weekly papers and writing articles for...