Adding programmatic CTV to your mix as a complement to or instead of direct deals makes buying more cost-effective, allowing advertisers to still reach their target audiences. Buyers can also layer in brand safety and content-level controls to campaigns via pre-bid categories.

There are more than 175 CTV platforms and services available through Peer39 categories. Major platforms including DirecTV Stream, Dish TV, Disney Plus, HBO Max, Hulu, Paramount Plus, Peacock, Pluto, Sling, Fubo, Amazon Prime Video, Viacom, Xumo, Roku, and more have inventory that buyers can access via Peer39.

Peer39 CTV categories are available across all major DSPs and many SSPs, including Adelphic, AdForm, AdLoox, Adtheorent, Amazon, Basis Technologies, Bidtellect, Blis, Cadent, Catalina, DeepIntent, Equativ, Freewheel DSP, Genius Sports, illumin, Index Exchange, MediaMath, Mediasmart, Microsoft Advertising, Nexxen, Sportradar, The Trade Desk, Undertone, Yahoo, Zeta DSP.

Control where and what you're buying. Peer39's CTV-specific categories enable Safety & Suitability along with clarity in pre-bid targeting. Peer39 CTV Suitability Categories enable you to run in content that is safe - and steer clear of the kinds of content you want to avoid. Confidently target by content type - such as Arts & Culture, Automotive, Cartoon, or Documentary - or on a Verified valid channel such as ABC, BBC, CNN, and other networks.

Post-buy Analytics is available for all campaigns using Peer39 pre-bid categories, at no additional charge! Choose from 2,100 CTV Categories, implement a tag in your DSP of choice, and use the reporting dashboard to optimize.