Blog

3 min read

Knowing Where to Avoid Isn’t Enough. In 2026, Campaigns Need to Know Where to Invest.

The conversation around political advertising has shifted quickly over the past year. As budgets increase and competition intensifies, political...

6 min read

The Streaming Battleground: Why CTV Is the New Political Front Line

Connected TV is no longer an experimental channel for political advertisers. It has become a foundational part of how campaigns reach voters at scale.

3 min read

The $10.8B Midterm: How 2026 Reshapes the Media Market

The 2026 midterm election cycle is projected to be the most expensive midterm on record. Industry forecasts from AdImpact estimate $10.8 billion in...

2 min read

Navigating (or Staying Away From) the Political Media Storm During the 2024 Presidential Election

In the ever-evolving landscape of political media, the 2024 Presidential election stands out as a pivotal moment, marked by extensive candidate...