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4 min read
Measuring Political Exposure While Campaigns Are Live
With election day on November 3, the strategic decisions are made. Advertisers have chosen whether to avoid political content or activate around it,...
Politics
2 min read
Political Categories That Actually Matter in 2026
"Political content" is not one category. Treating it like one is the same mistake as keyword blocking, just one level up. A campaign attack ad, a...
2 min read
Why Keyword Blocking Fails in Political Cycles
A blocklist cannot tell the difference between a news story about a policy fight and an op-ed arguing one side of it. Both use the same words. In a...
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3 min read
Avoid vs. Activate: The Two Strategic Paths in 2026
The 2026 cycle is forcing a decision that every advertiser needs to make deliberately rather than by default. As political content expands across all...
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3 min read
Knowing Where to Avoid Isn’t Enough. In 2026, Campaigns Need to Know Where to Invest.
The conversation around political advertising has shifted quickly over the past year. As budgets increase and competition intensifies, political...
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6 min read
The Streaming Battleground: Why CTV Is the New Political Front Line
Connected TV is no longer an experimental channel for political advertisers. It has become a foundational part of how campaigns reach voters at scale.
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3 min read
The $10.8B Midterm: How 2026 Reshapes the Media Market
The 2026 midterm election cycle is projected to be the most expensive midterm on record. Industry forecasts from AdImpact estimate $10.8 billion in...
2 min read
Navigating (or Staying Away From) the Political Media Storm During the 2024 Presidential Election
Victoria Porras: Jan 24, 2024, 12:15:00 PM
In the ever-evolving landscape of political media, the 2024 Presidential election stands out as a pivotal moment, marked by extensive candidate...
