Blog

2 min read

Brand Suitability vs. Safety: Why Verification Isn't Always Enough

David Simutis: Aug 11, 2026, 1:52:57 PM

Why verification alone isn't brand suitability Passing a safety check and fitting a brand's context are two different questions Most ad verification...

1 min read

The 2026 back-to-school shopper isn't one audience. It's four, in the same bidstream.

BTS retail is projected to hit $85.4 billion in 2026, up 3.3% year over year, and back-to-college has crossed $100 billion for the first time. Behind...

2 min read

Stop blocking all mobile gaming apps. Start excluding the right ones.

Enza Rose Yoo: Aug 4, 2026, 2:15:56 PM

Blocking "gaming" from a mobile app campaign feels like a safe default. It's also one of the most common blind spots in mobile in-app buying today....

3 min read

Peer39 Interview Series: Joe Lige, CEO, Culture Hive Media Group

4 min read

4 Persistent Myths About CTV Content-Level Signals

When I wrote “Debunking The Four Biggest Myths About CTV Content-Level Signals” for AdExchanger back in 2024, every CTV publisher seemed to be asking...

3 min read

FAST is out-signaling the rest of CTV. Buyers should be using it now.

David Simutis: Jul 8, 2026, 9:55:12 AM

Free ad-supported TV (FAST) has scale, reach, and premium content. It also has something smart buyers are starting to realize: the fastest-growing...

2 min read

FAST channel advertising: a practical guide to signal-first buying

David Simutis: Jun 30, 2026, 12:00:04 PM

Free ad-supported TV (FAST) buying often starts in a familiar place: advertisers pick a set of apps, layer on genre, maybe lean on a few curated...

3 min read

Why algorithms are optimizing against the wrong things in FAST

More than 22.5 billion minutes of Gunsmoke were streamed last year on free ad-supported TV (FAST) channels. If you went back in time 22.5 billion...