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2 min read
Peer39 Acquires Adloox, Extending Brand Safety, Contextual Intelligence and Verification Across DV360, Meta, and Amazon DSP
Peer39 acquired Adloox to give advertisers consistent, independent quality signals across every major platform. Peer39 already provided that signal...
3 min read
Why CTV Bid Requests Lose Program Data
David Simutis: May 11, 2026, 12:10:58 PM
A CTV bid request that contains no program information is not a malfunction. It is the norm. Peer39 analyzes more than 2.5 billion CTV bid requests...
3 min read
How to Fix Program-Level Reach Gaps in CTV Targeting
David Simutis: May 6, 2026, 7:30:00 AM
A CTV campaign that is not delivering is not always a budget problem or a bid price problem. A significant share of reach gaps in CTV trace back to...
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3 min read
Knowing Where to Avoid Isn’t Enough. In 2026, Campaigns Need to Know Where to Invest.
The conversation around political advertising has shifted quickly over the past year. As budgets increase and competition intensifies, political...
4 min read
What CTV Looks Like When You Can Actually See It
CTV is delivering results. That part is clear.
3 min read
Contextual vs. Audience CTV Targeting for Agencies
David Simutis: May 5, 2026, 9:15:00 AM
Agency trading desks running CTV campaigns face a version of this question on nearly every brief: do we target contextually, by audience, or some...
3 min read
Why Contextual CTV Targeting Misses Program-Level Reach
David Simutis: May 4, 2026, 11:52:02 AM
Contextual targeting is built on a simple premise: match the ad to the content. Know what's playing, serve the right creative, reach the right...
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3 min read
The CTV Stack Isn’t Broken. It’s Missing What Matters.
CTV has come a long way. What once felt experimental is now a core part of how advertisers reach audiences, and that shift is only accelerating....
