Blog

2 min read

From Channels to Content: The Shift Changing CTV Performance

Most CTV buying still assumes one thing. That where an ad runs tells you something about what a viewer is watching. In reality, it often does not. A...

3 min read

CTV Transparency: Why App-Level Signals Are Not Enough

David Simutis: Mar 26, 2026 9:59:24 AM

In the CTV space, "premium" should describe the on-screen content. But it often describes how the inventory was packaged and sold. As budgets moved...

3 min read

The $10.8B Midterm: How 2026 Reshapes the Media Market

The 2026 midterm election cycle is projected to be the most expensive midterm on record. Industry forecasts from AdImpact estimate $10.8 billion in...

3 min read

Pre-Bid to Buy: The CTV Reporting Gap That Breaks Optimization

David Simutis: Mar 20, 2026 12:06:53 PM

Not all of CTV's unique complexities are easily solved, but when it comes to campaign performance, getting some of the basics fixed can make a huge...

3 min read

How To Avoid MFA: Practical Tools, Setup Strategies, and What Actually Works

By now, most marketers understand what Made-for-Advertising (MFA) sites are and why they matter. The challenge is not awareness. The challenge is...

5 min read

Beyond Verification: What Smarter CTV Buyers Are Demanding Now

David Simutis: Mar 19, 2026 1:50:40 PM

The ad tech industry spent the better part of a decade building products around a single question: is this ad safe?

5 min read

Peer39 Interview Series: Nicole Kilaita, Director, DSP Product & Adtech Strategy, Yahoo DSP

5 min read

The Definitive Guide to Programmatic CTV Buying

David Simutis: Mar 13, 2026 4:59:59 AM

Program-Level Targeting for Enhanced Transparency and ROI