Oracle Advertising's solutions, including contextual provider Grapeshot and Moat Analytics, have been long-standing tools for media buyers and programmatic advertisers seeking to enhance cookieless targeting and measurement capabilities. Oracle's decision to shut them down creates a challenge for agencies, buyers, and brands to transition.

Biddable opportunities within CTV represent a paradigm shift in the way advertisers buy and sell ad inventory. In its infancy, CTV buys relied mainly on direct negotiations and manual processes. As buyers move towards programmatic, CTV is going through the growth and maturity stage needed to be a reliable and transparent environment for advertisers.

Key Insights from Programmatic I/O Las Vegas 2024 Finally fully rested after non-stop meetings, panels, and social activities at Las Vegas' AdExchanger's 2024 Programmatic I/O conference, our Director of Business Development, Joe Rice, shared his thoughts on the key topics discussed.

Precision targeting has always been paramount in the digital advertising ecosystem, especially for retail brands aiming to engage consumers at critical moments in their shopper journeys. Peer39's pre-bid Contextual Retail Media categories and post-bid data in our Analytics Dashboard provide advertisers with the tools they need to achieve campaign precision while also providing insights to optimize—all without relying on cookies.

The Path to Programmatic In the early days of online advertising, direct site buys were the name of the game to secure inventory. As time passed, biddable media campaigns using programmatic technology emerged as a reliable, cost-effective way to advertise online.

Fake CTV Inventory is still on the rise and other advertiser benchmarks you need for success in CTV As ConnectedTV (CTV) continues its dominant ascent - with estimates that it will overtake all over viewing in 2025 - benchmarks for performance, delivery, and safety & suitability are vital for advertisers that want to stay ahead of rapid changes.

In the ever-evolving landscape of digital advertising, ConnectedTV (CTV) has emerged as a powerhouse, offering advertisers unparalleled reach and targeting capabilities. Even with the capabilities of precision targeting and high engagement rates, advertisers often struggle with a lack of transparency and control over their programmatic campaigns. This is where post-buy Analytics for CTV comes in, delivering clarity for optimization.

Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up on the more than 150 data inputs measured across CTV, Display, OLV, and Mobile in-app.

If you were trying to scale your CTV placements on content surrounding the Super Bowl, assuming you don’t have a $7m budget for in-game placement, what categories would you choose?