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1 min read
Contextual targeting is one of the oldest and most trusted methods in digital advertising, but its capabilities have expanded dramatically. Unfortunately, many buyers still operate with outdated assumptions that limit the value they can extract from...
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2 min read
Brand safety is not one-size-fits-all. What’s considered unsafe for a kids’ toy brand may be totally fine for a beer company. This is why Peer39...
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2 min read
Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...
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Peer39’s AI-powered tools make it easy to create, refine, and scale keyword strategies across campaigns and languages. Save time, boost precision,...
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2 min read
Connected TV (CTV) campaigns are supposed to offer premium, high-quality ad experiences. But there’s a hidden problem draining performance and...
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1 min read
Buying CTV shouldn't feel like guessing. Yet for too long, advertisers have had to make blind bets on where their ads appear, often hoping they show...
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2 min read
Streaming audiences are expanding, content options are exploding, and brands are pouring budgets into premium, lean-back environments.
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