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2 min read
The MRC Just Redefined Brand Safety: What It Means for Advertisers
The Industry Wake-Up Call The Media Rating Council (MRC) recently issued a new policy that changes how the it defines Brand Safety.
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2 min read
Sentiment, Semantics, and the Future of Context
How emotional intelligence is shaping the next generation of contextual targeting.
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1 min read
Full-Page Signals: The Smarter Path to Brand-Suitable, High-Quality Placements
Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...
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1 min read
What Buyers Get Wrong About Contextual Targeting
Contextual targeting is one of the oldest and most trusted methods in digital advertising, but its capabilities have expanded dramatically....
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2 min read
Peer39’s Brand Suitability and Safety Controls: How To Think About Brand Protection
Brand safety is not one-size-fits-all. What’s considered unsafe for a kids’ toy brand may be totally fine for a beer company. This is why Peer39...
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2 min read
Why Brand Suitability Controls Are Hurting Performance
Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...
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AI-Created Custom Keyword Categories
Peer39’s AI-powered tools make it easy to create, refine, and scale keyword strategies across campaigns and languages. Save time, boost precision,...
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