Blog

4 min read

What CTV Looks Like When You Can Actually See It

CTV is delivering results. That part is clear.

3 min read

Contextual vs. Audience CTV Targeting for Agencies

David Simutis: May 5, 2026 9:15:00 AM

Agency trading desks running CTV campaigns face a version of this question on nearly every brief: do we target contextually, by audience, or some...

3 min read

Why Contextual CTV Targeting Misses Program-Level Reach

David Simutis: May 4, 2026 11:52:02 AM

Contextual targeting is built on a simple premise: match the ad to the content. Know what's playing, serve the right creative, reach the right...

3 min read

The CTV Stack Isn’t Broken. It’s Missing What Matters.

CTV has come a long way. What once felt experimental is now a core part of how advertisers reach audiences, and that shift is only accelerating....

3 min read

Inside Fake CTV: How Automation Gets Tricked and What to Do About It

David Simutis: Apr 8, 2026 5:45:33 PM

6 min read

The Streaming Battleground: Why CTV Is the New Political Front Line

Connected TV is no longer an experimental channel for political advertisers. It has become a foundational part of how campaigns reach voters at scale.

2 min read

From Channels to Content: The Shift Changing CTV Performance

Most CTV buying still assumes one thing. That where an ad runs tells you something about what a viewer is watching. In reality, it often does not. A...

3 min read

CTV Transparency: Why App-Level Signals Are Not Enough

David Simutis: Mar 26, 2026 9:59:24 AM

In the CTV space, "premium" should describe the on-screen content. But it often describes how the inventory was packaged and sold. As budgets moved...