2 min read
David Simutis: Jun 30, 2026, 12:00:04 PM
Free ad-supported TV (FAST) buying often starts in a familiar place: advertisers pick a set of apps, layer on genre, maybe lean on a few curated deals, turn on optimization, then let it scale.
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3 min read
More than 22.5 billion minutes of Gunsmoke were streamed last year on free ad-supported TV (FAST) channels. If you went back in time 22.5 billion...
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3 min read
The 2026 cycle is forcing a decision that every advertiser needs to make deliberately rather than by default. As political content expands across all...
2 min read
Peer39 acquired Adloox to give advertisers consistent, independent quality signals across every major platform. Peer39 already provided that signal...
3 min read
David Simutis: May 11, 2026, 12:10:58 PM
A CTV bid request that contains no program information is not a malfunction. It is the norm. Peer39 analyzes more than 2.5 billion CTV bid requests...
3 min read
David Simutis: May 6, 2026, 7:30:00 AM
A CTV campaign that is not delivering is not always a budget problem or a bid price problem. A significant share of reach gaps in CTV trace back to...
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3 min read
The conversation around political advertising has shifted quickly over the past year. As budgets increase and competition intensifies, political...
4 min read
CTV is delivering results. That part is clear.
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