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Programmatic Advertising: Pros and Cons

Programmatic advertising is a widely-used and fast-growing segment of digital marketing that uses automated tools and real-time bidding to purchase ad space online. Services like Google Marketing Platform, The Trade Desk, MediaMath, and more all allow advertisers to target and segment users based on specific demographics and behavior, and display ads to them across a range of content inventories.

GARM Standards: What They Are, and How to Follow Them

As device and internet usage continues to grow worldwide, ensuring a safe, sustainable, and responsible digital environment for all is becoming ever more critical. Harmful content and misinformation is on the rise, making it difficult for advertisers to control where their ads appear, and how users make associations with their brand. This is the core problem that the GARM standards aim to address.

Cookie Deprecation: What to Know about the Cookieless Future

While the news cycle keeps changing around cookies, it's never too soon to make a pivot toward contextual advertising in advance of the cookieless future to come. Don't wait for cookie deprecation when you can prepare now!

The CTV Brand Safety Solution You've Been Missing

Imagine after finishing a long day that you're sitting down to stream the latest episode of the top gritty true-crime thriller of the moment. As soon as the killer commits another grisly act of violence, a commercial cuts in showing that bright and bubbly ad for diapers from this morning’s client.

Are Retail Media Networks the Future of Digital Ads?

Retail media is exploding. In 2023, it’s become the second-fastest growing digital advertising channel, outpaced only by CTV. There’s simply more inventory, meaning brands and retail media alike have unprecedented opportunities. And the timing couldn’t be better; wise brands and advertisers are preparing for a cookieless future.

Ad Adjacency: Key Considerations and Tips for 2023

Where and when ads appear—and what content they appear next to—has long been a concern for digital marketers. But that concern is growing in urgency. New channels and increasingly complex digital platforms have made it tricky to keep track of all of the different contexts in which ads can appear, creating risks to brand suitability and reputations. Ad adjacency, therefore, has emerged as a serious consideration for advertisements in 2023.

How Does Contextual Advertising Work?: Our Guide for 2023

This will prove to be a dynamic year for digital advertising, with the deprecation of third-party cookies looming, new privacy regulations on the table and legacy behavioral targeting tactics falling by the wayside. Advertisers need new strategies to reach and engage their target audiences cost-effectively and efficiently without failing to comply with user privacy guidelines or annoying consumers.

Contextual vs. Behavioral Targeting: Why Brands Need to Know the Differences

Cookies (especially third-party cookies) have long been the backbone of digital marketing efforts: behavioral targeting. However, the end of the cookie is near—and so, too, may be the end of behavioral targeting’s reign as digital advertising’s go-to for reaching target audiences.

How Connected TV Advertising Works

With programmatic inventories shrinking, and costs rising, understanding how connected TV advertising works will help you maximize your return on investment from this growing medium.

Why Brand Suitability is Important in 2023 and Beyond

Daily digital media consumption is predicted to increase by nine minutes to eight hours and 23 minutes in 2023. That’s a lot of time spent reading articles, watching videos, listening to podcasts, and viewing shows and movies online. This is great news for the digital advertising industry. The opportunities for marketers to reach and engage consumers are virtually endless with so much of our lives now being spent online.