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2 min read
Brand safety is not one-size-fits-all. What’s considered unsafe for a kids’ toy brand may be totally fine for a beer company. This is why Peer39 created a flexible, category- and keyword based suitability and safety controls that give advertisers...
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2 min read
Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...
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Peer39’s AI-powered tools make it easy to create, refine, and scale keyword strategies across campaigns and languages. Save time, boost precision,...
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2 min read
Connected TV (CTV) campaigns are supposed to offer premium, high-quality ad experiences. But there’s a hidden problem draining performance and...
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1 min read
Buying CTV shouldn't feel like guessing. Yet for too long, advertisers have had to make blind bets on where their ads appear, often hoping they show...
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2 min read
Streaming audiences are expanding, content options are exploding, and brands are pouring budgets into premium, lean-back environments.
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2 min read
With viewership surges, streaming ad inventory fills quickly, and competition for consumer attention hits its peak in the holiday season.
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