Patrick Bobilin

Digital Marketing and Demand Generation Director for Peer39

bot generating content

2 min read

Avoid AI Generated Content Draining Your Ad Spend

By now you know of the strange and interesting kinds of art and writing that AI can produce. It's been fun to play with tools like ChatGPT and AI image-generating tools like DALL-E.

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5 min read

What is Proximity Targeting? Definition and Privacy Concerns

With full cookie deprecation in Google Chrome rapidly approaching in the second half of 2024, advertisers must continue to find new ways to target...

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3 min read

Start Testing Page Signals Now to Thrive in a Cookieless World

The cookie has been "dying" for so long at this point, it’s easy to get complacent and assume it’s not going to happen. Well, according to Google, it...

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4 min read

The Hidden Costs of Keyword Blocking: Exploring Trade-Offs for Advertisers

In the world of digital advertising, brand safety remains a paramount concern for advertisers. With the rise of programmatic advertising and the...

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remote toggling ctv connected TV channels

2 min read

Are You Missing Show Genre and Rating Categories for CTV?

The more advertising buyers know about placement locations, the more confident they can be about ROI, performance, and brand suitability and safety.

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