Blogs

Overcoming Challenges in Programmatic CTV Advertising: A Buyer's Guide

David Simutis: Oct 7, 2024 2:20:33 PM

Programmatic buyers face unique challenges that can hinder the effectiveness of their CTV campaigns. The rigid structure of Private Marketplace (PMP) and direct deals, an inability to optimize campaigns mid-flight, and the presence of non-OTT...

CTV

2 min read

The State of CTV Inventory & Impressions in Q2 2024

Ben Chansky: Sep 10, 2024 4:39:36 PM

Key Insights from Peer39's Q2 2024 CTV Benchmarks Report Programmatic CTV advertising is projected to take 10% of of global ad spending next year,...

CTV Benchmark

3 min read

Maximizing Revenue with Peer39’s Publisher Solutions

David Simutis: Aug 13, 2024 3:34:54 PM

Sometimes I enthrall the marketing team with my stories from my first jobs - selling print ads in alternative weekly papers and writing articles for...

Publishers

2 min read

Harnessing the Power of Shifting Topics with Peer39's Social Predict

David Simutis: Jul 16, 2024 1:03:09 PM

Everyone has favorite internet trends – like Peanut Butter Jelly Time or Chuck Norris Facts. It can be fascinating to see what captures the...

Contextual Targeting

2 min read

Everything You Need To Seamlessly Transition From Oracle Advertising

Ben Chansky: Jul 11, 2024 4:10:19 PM

Oracle Advertising's solutions, including contextual provider Grapeshot and Moat Analytics, have been long-standing tools for media buyers and...

2 min read

CTV Goes Biddable: What Buyers Need as Inventory Grows

Victoria Porras: Jun 7, 2024 11:35:17 AM

Biddable opportunities within CTV represent a paradigm shift in the way advertisers buy and sell ad inventory. In its infancy, CTV buys relied mainly...

CTV