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1 min read
Buying CTV shouldn't feel like guessing. Yet for too long, advertisers have had to make blind bets on where their ads appear, often hoping they show up in brand-safe, relevant, and effective environments.
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2 min read
Streaming audiences are expanding, content options are exploding, and brands are pouring budgets into premium, lean-back environments.
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2 min read
With viewership surges, streaming ad inventory fills quickly, and competition for consumer attention hits its peak in the holiday season.
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2 min read
David Simutis: Aug 8, 2025 11:33:11 AM
With the rapidly evolving CTV landscape, advertisers are constantly seeking greater control, transparency, and effectiveness in their campaigns....
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3 min read
Holiday 2025 shoppers are sending mixed signals. On one hand, many are still playing it safe: 66% are trading down for lower-priced goods, and over...
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2 min read
If you haven't started on your holiday shopping, you're behind. According to the latest Basis + GWI Holiday Trends Report, 90% of U.S. gift-givers...
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2 min read
Sports content isn’t slowing down. It’s now the second-largest genre on FAST channels, and one of the most sought-after categories in CTV. With fans...
3 min read
How Peer39 gives media teams breathing room without losing control or performance.
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