1 min read
David Simutis: Feb 25, 2026 2:51:05 PM
Connected TV (CTV) advertisers have had to play a game of "best guess" with their media buys. When buying programmatically, the industry standard has been to target at the app or bundle ID level. You target a "Sports" app or an "Entertainment"...
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1 min read
Ad quality has become a performance driver, but myths still hold many advertisers back. Let’s break down the biggest misconceptions with data and...
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2 min read
As ad quality continues to dominate the digital conversation, one thing is clear: the most effective strategies increasingly prioritize CTV and...
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2 min read
As 2026 kicks off, Connected TV (CTV) continues its explosive growth and with it, the need for quality ad placements has never been more urgent. With...
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2 min read
CTV is premium, but premium does not guarantee performance. What separates strong results from average results is a simple loop: plan with real...
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1 min read
Audience growth doesn’t need identity graphs, third-party cookies, or a four-step handoff between “signals.” People tell you what they care about...
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3 min read
David Simutis: Nov 14, 2025 1:02:28 PM
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