3 min read
David Simutis: Mar 12, 2026 4:45:00 AM
CTV is increasingly competing for budgets that once belonged to linear television. But while buying has moved quickly, reporting and transparency haven’t kept pace. For many buyers, that mismatch has become the main constraint on scaling investment.
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2 min read
Made for Advertising (MFA) inventory is rarely the reason a campaign gets flagged.
1 min read
David Simutis: Mar 3, 2026 11:15:00 AM
Too often when the CTV industry talks about transparency, the focus is on outcomes, measurement standards, fraud detection, and fee structures.
1 min read
David Simutis: Mar 2, 2026 7:15:00 AM
Connected TV has always been praised for its "lean-back" experience—the high-impact, emotional storytelling of the big screen. However, it has lacked...
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2 min read
These are the questions we have been hearing consistently from customers in recent months. The conversation has shifted from awareness to...
1 min read
David Simutis: Feb 26, 2026 1:30:00 PM
Every advertiser assumes that when they buy a CTV impression, it is appearing on a television screen during a show. Unfortunately, Peer39 data...
1 min read
David Simutis: Feb 25, 2026 2:51:05 PM
Connected TV (CTV) advertisers have had to play a game of "best guess" with their media buys. When buying programmatically, the industry standard has...
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1 min read
Ad quality has become a performance driver, but myths still hold many advertisers back. Let’s break down the biggest misconceptions with data and...
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