Overcoming Challenges in Programmatic CTV Advertising: A Buyer's Guide

CTV
Overcoming Challenges in Programmatic CTV Advertising: A Buyer's Guide

Programmatic buyers face unique challenges that can hinder the effectiveness of their CTV campaigns. The rigid structure of Private Marketplace (PMP) and direct deals, an inability to optimize campaigns mid-flight, and the presence of non-OTT content in CTV environments such as mobile apps or low-quality content are three significant issues that need solutions.

By

David Simutis

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Oct 7, 2024

The State of CTV Inventory & Impressions in Q2 2024
CTV Benchmark

The State of CTV Inventory & Impressions in Q2 2024

Key Insights from Peer39's Q2 2024 CTV Benchmarks Report Programmatic CTV advertising is projected to take 10% of of global ad spending next year, making it essential for marketers to understand the trends and challenges within the space. Peer39’s Q2 2024 Programmatic CTV Benchmarks Report provides valuable insights to help advertisers navigate the complexities of CTV advertising and make informed decisions. As advertisers invest more in CTV, Peer39’s benchmarks offer critical data to compare campaign performance and refine programmatic CTV targeting strategies.

By

Ben Chansky

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Sep 10, 2024

Maximizing Revenue with Peer39’s Publisher Solutions
Publishers

Maximizing Revenue with Peer39’s Publisher Solutions

Sometimes I enthrall the marketing team with my stories from my first jobs - selling print ads in alternative weekly papers and writing articles for alternative weekly papers. (Not at the same time. And yes, print ads.)

By

David Simutis

|

Aug 13, 2024

Harnessing the Power of Shifting Topics with Peer39's Social Predict
Contextual Targeting

Harnessing the Power of Shifting Topics with Peer39's Social Predict

Everyone has favorite internet trends – like Peanut Butter Jelly Time or Chuck Norris Facts. It can be fascinating to see what captures the collective consciousness, seemingly out of nowhere, before vanishing.

By

David Simutis

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Jul 16, 2024

Everything You Need To Seamlessly Transition From Oracle Advertising

Everything You Need To Seamlessly Transition From Oracle Advertising

Oracle Advertising's solutions, including contextual provider Grapeshot and Moat Analytics, have been long-standing tools for media buyers and programmatic advertisers seeking to enhance cookieless targeting and measurement capabilities. Oracle's decision to shut them down creates a challenge for agencies, buyers, and brands to transition.

By

Ben Chansky

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Jul 11, 2024

CTV Goes Biddable: What Buyers Need as Inventory Grows
CTV

CTV Goes Biddable: What Buyers Need as Inventory Grows

Biddable opportunities within CTV represent a paradigm shift in the way advertisers buy and sell ad inventory. In its infancy, CTV buys relied mainly on direct negotiations and manual processes. As buyers move towards programmatic, CTV is going through the growth and maturity stage needed to be a reliable and transparent environment for advertisers.

By

Victoria Porras

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Jun 7, 2024

Programmatic I/O 2024: What We Heard and Saw
CTV Cookieless MFA

Programmatic I/O 2024: What We Heard and Saw

Key Insights from Programmatic I/O Las Vegas 2024 Finally fully rested after non-stop meetings, panels, and social activities at Las Vegas' AdExchanger's 2024 Programmatic I/O conference, our Director of Business Development, Joe Rice, shared his thoughts on the key topics discussed.

By

David Simutis

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Jun 4, 2024

Enhancing Retail Campaigns with Peer39’s Contextual Retail Media Categories and Retail Analytics Dashboard - Retail Retail Retail!
Contextual Targeting Cookieless

Enhancing Retail Campaigns with Peer39’s Contextual Retail Media Categories and Retail Analytics Dashboard - Retail Retail Retail!

Precision targeting has always been paramount in the digital advertising ecosystem, especially for retail brands aiming to engage consumers at critical moments in their shopper journeys. Peer39's pre-bid Contextual Retail Media categories and post-bid data in our Analytics Dashboard provide advertisers with the tools they need to achieve campaign precision while also providing insights to optimize—all without relying on cookies.

By

Victoria Porras

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May 22, 2024

Adform Welcomes Contextual CTV Capabilities with Peer39
CTV Partner

Adform Welcomes Contextual CTV Capabilities with Peer39

The Path to Programmatic In the early days of online advertising, direct site buys were the name of the game to secure inventory. As time passed, biddable media campaigns using programmatic technology emerged as a reliable, cost-effective way to advertise online.

By

Ben Chansky

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May 17, 2024