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To Get The Most Of Q4, Buy Premium CTV Without The Premium Hassle

David Simutis: Nov 5, 2025 2:32:04 PM

As Q4 nears the end, successful advertisers aren't sweating the pressure to deliver performance under tight timelines. These buyers are moving at the...

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The MRC Just Redefined Brand Safety: What It Means for Advertisers

The Industry Wake-Up Call The Media Rating Council (MRC) recently issued a new policy that changes how the it defines Brand Safety.

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Sentiment, Semantics, and the Future of Context

How emotional intelligence is shaping the next generation of contextual targeting.

1 min read

Full-Page Signals: The Smarter Path to Brand-Suitable, High-Quality Placements

Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...

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Adweek 2025 Recap and Takeaways

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What Buyers Get Wrong About Contextual Targeting

Contextual targeting is one of the oldest and most trusted methods in digital advertising, but its capabilities have expanded dramatically....

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Peer39’s Brand Suitability and Safety Controls: How To Think About Brand Protection

Brand safety is not one-size-fits-all. What’s considered unsafe for a kids’ toy brand may be totally fine for a beer company. This is why Peer39...

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Why Brand Suitability Controls Are Hurting Performance

Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...