CTV and Cookieless Analytics: Performance, Context, Content, and Audience Data

CTV and Cookieless Analytics: Performance, Context, Content, and Audience Data

Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up on the more than 150 data inputs measured across CTV, Display, OLV, and Mobile in-app.

Everyone Can Be A Winner: How Content Genre Categories Can Increase Scale Without Losing Precision on CTV
CTV

Everyone Can Be A Winner: How Content Genre Categories Can Increase Scale Without Losing Precision on CTV

If you were trying to scale your CTV placements on content surrounding the Super Bowl, assuming you don’t have a $7m budget for in-game placement, what categories would you choose?

Navigating (or Staying Away From) the Political Media Storm During the 2024 Presidential Election
Brand Safety & Suitability Politics

Navigating (or Staying Away From) the Political Media Storm During the 2024 Presidential Election

In the ever-evolving landscape of political media, the 2024 Presidential election stands out as a pivotal moment, marked by extensive candidate coverage, heated debates on crucial social and political issues, and an unprecedented outpouring of content. Brands, political campaign teams, and advertisers each need to know how to effectively navigate this political media storm while ensuring alignment with their messages and values.

Consumer Electronics Show (CES) and AdTech Forecasts for 2024
CTV Cookie Deprecation

Consumer Electronics Show (CES) and AdTech Forecasts for 2024

It can be easy to get lost in the electronics part of the Consumer Electronics Show in Las Vegas, from Samsung's transparent TV's to a hair-dyeing brush from L'Oréal, there was a lot to be dazzled by.

Peer39 is CTV: Redefining Success in Programmatic CTV Advertising
CTV

Peer39 is CTV: Redefining Success in Programmatic CTV Advertising

Achieving success in the current CTV landscape demands precision, safety, transparency, scale, and uncompromising quality. Advertisers and buyers accustomed to a high level of granular controls available for web and mobile advertising, have often found CTV to be a black box for targeting and analytics. With that in mind, Peer39 is focused on providing solutions tailored to delivering triumphant CTV campaigns.

Peer39's 2023 Programmatic CTV Benchmark Report: What Lies Beyond the Tip of the CTV Iceberg
Brand Safety & Suitability CTV

Peer39's 2023 Programmatic CTV Benchmark Report: What Lies Beyond the Tip of the CTV Iceberg

Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that Peer39's team of researchers discovered after spending 10 weeks uncovering what is really going on across Fake and Divisive CTV channels - and who is buying this inventory.

Made for Advertising - As the Problem Evolves, So Should Solutions
Brand Safety & Suitability MFA

Made for Advertising - As the Problem Evolves, So Should Solutions

Think of it as the 2.0 way to fight Made for Advertising sites. Improving upon our existing Made for Advertising Fraud category, Peer39 brings categorization automation for MFA and the ability to avoid AI bot-created content into a single category.

Boost Online Video Ad Success with Peer39's Completion Rate Categories
Brand Safety & Suitability MFA

Boost Online Video Ad Success with Peer39's Completion Rate Categories

Online video has become a dominant force in the world of advertising. Brands and marketers are constantly seeking ways to maximize their reach and engagement through video content – making it essential to optimize ad placements to ensure they are seen to completion. A lot of money goes into creating these video ads for them not to be seen.

Avoid AI Generated Content Draining Your Ad Spend
Brand Safety & Suitability

Avoid AI Generated Content Draining Your Ad Spend

By now you know of the strange and interesting kinds of art and writing that AI can produce. It's been fun to play with tools like ChatGPT and AI image-generating tools like DALL-E.