3 min read
David Simutis: Oct 2, 2026, 5:03:44 PM
CTV bid stream metadata is incomplete and risky As CTV absorbed linear budgets, buyers brought linear expectations with them. They wanted to know what program their ad ran in, what genre it belonged to, and whether its tone suited the brand. In...
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2 min read
David Simutis: Sep 2, 2026, 4:18:25 PM
When CTV inventory turns out to be fake, mobile app-classified inventory is almost always where it's hiding. Peer39's benchmark data shows that...
2 min read
"Political content" is not one category. Treating it like one is the same mistake as keyword blocking, just one level up. A campaign attack ad, a...
2 min read
David Simutis: Aug 24, 2026, 3:55:04 PM
Three checkmarks confirm an impression isn't disqualified. They don't confirm it's right Most verification reports boil down to three checkmarks:...
3 min read
David Simutis: Aug 19, 2026, 1:42:13 PM
Brand safety tools were built for the open web, where pages tend to have text. A crawler reads the words on a given page, matches them against a...
2 min read
A blocklist cannot tell the difference between a news story about a policy fight and an op-ed arguing one side of it. Both use the same words. In a...
2 min read
David Simutis: Aug 11, 2026, 1:52:57 PM
Why verification alone isn't brand suitability Passing a safety check and fitting a brand's context are two different questions Most ad verification...
1 min read
BTS retail is projected to hit $85.4 billion in 2026, up 3.3% year over year, and back-to-college has crossed $100 billion for the first time. Behind...
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