Blog

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The MRC Just Redefined Brand Safety: What It Means for Advertisers

The Industry Wake-Up Call The Media Rating Council (MRC) recently issued a new policy that changes how the it defines Brand Safety.

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Sentiment, Semantics, and the Future of Context

How emotional intelligence is shaping the next generation of contextual targeting.

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Full-Page Signals: The Smarter Path to Brand-Suitable, High-Quality Placements

Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...

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Peer39’s Brand Suitability and Safety Controls: How To Think About Brand Protection

Brand safety is not one-size-fits-all. What’s considered unsafe for a kids’ toy brand may be totally fine for a beer company. This is why Peer39...

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Why Brand Suitability Controls Are Hurting Performance

Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...

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Peer39 Primes You for Amazon DSP Success

David Simutis: Jun 11, 2025 4:58:06 PM

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Disrupting the Status Quo in CTV at the Brand Safety Summit

Transparency is a cornerstone of Peer39's solutions—CTV and otherwise—so it made perfect sense for us to participate in the open and honest...

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Navigating (or Staying Away From) the Political Media Storm During the 2024 Presidential Election

Victoria Porras: Jan 24, 2024 12:15:00 PM

In the ever-evolving landscape of political media, the 2024 Presidential election stands out as a pivotal moment, marked by extensive candidate...

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Peer39's 2023 Programmatic CTV Benchmark Report: What Lies Beyond the Tip of the CTV Iceberg

Ben Chansky: Dec 8, 2023 9:21:20 AM

Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that...