2 min read
Peer39 acquired Adloox to give advertisers consistent, independent quality signals across every major platform. Peer39 already provided that signal...
5 min read
David Simutis: Mar 19, 2026 1:50:40 PM
The ad tech industry spent the better part of a decade building products around a single question: is this ad safe?
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2 min read
The Industry Wake-Up Call The Media Rating Council (MRC) recently issued a new policy that changes how the it defines Brand Safety.
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2 min read
How emotional intelligence is shaping the next generation of contextual targeting.
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1 min read
Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...
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2 min read
Brand safety is not one-size-fits-all. What’s considered unsafe for a kids’ toy brand may be totally fine for a beer company. This is why Peer39...
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2 min read
Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...
1 min read
Transparency is a cornerstone of Peer39's solutions—CTV and otherwise—so it made perfect sense for us to participate in the open and honest...
