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Ben Chansky: Sep 10, 2024 4:39:36 PM
Key Insights from Peer39's Q2 2024 CTV Benchmarks Report Programmatic CTV advertising is projected to take 10% of of global ad spending next year, making it essential for marketers to understand the trends and challenges within the space. Peer39’s...
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Ben Chansky: Jul 11, 2024 4:10:19 PM
Oracle Advertising's solutions, including contextual provider Grapeshot and Moat Analytics, have been long-standing tools for media buyers and...
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Ben Chansky: May 17, 2024 11:15:10 AM
The Path to Programmatic In the early days of online advertising, direct site buys were the name of the game to secure inventory. As time passed,...
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Ben Chansky: May 8, 2024 3:43:21 PM
Fake CTV Inventory is still on the rise and other advertiser benchmarks you need for success in CTV As ConnectedTV (CTV) continues its dominant...
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Ben Chansky: Apr 18, 2024 3:22:52 PM
In the ever-evolving landscape of digital advertising, ConnectedTV (CTV) has emerged as a powerhouse, offering advertisers unparalleled reach and...
3 min read
Ben Chansky: Jan 19, 2024 10:37:28 AM
It can be easy to get lost in the electronics part of the Consumer Electronics Show in Las Vegas, from Samsung's transparent TV's to a hair-dyeing...
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Ben Chansky: Dec 8, 2023 9:21:20 AM
Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that...
14 min read
Ben Chansky: Apr 20, 2021 3:31:43 AM
In just two decades, there have been drastic changes to how consumers access entertainment. It wasn’t that long ago when pay television was the new...
