Author:
Ben chansky

Adform Welcomes Contextual CTV Capabilities with Peer39

Adform Welcomes Contextual CTV Capabilities with Peer39

The Path to Programmatic In the early days of online advertising, direct site buys were the name of the game to secure inventory. As time passed, biddable media campaigns using programmatic technology emerged as a reliable, cost-effective way to advertise online.

The State of CTV Inventory & Impressions in Q1 2024
CTV Benchmark

The State of CTV Inventory & Impressions in Q1 2024

Fake CTV Inventory is still on the rise and other advertiser benchmarks you need for success in CTV As ConnectedTV (CTV) continues its dominant ascent - with estimates that it will overtake all over viewing in 2025 - benchmarks for performance, delivery, and safety & suitability are vital for advertisers that want to stay ahead of rapid changes.

Unlocking Programmatic CTV Success: The Power of Post-Buy Analytics
CTV Analytics

Unlocking Programmatic CTV Success: The Power of Post-Buy Analytics

In the ever-evolving landscape of digital advertising, ConnectedTV (CTV) has emerged as a powerhouse, offering advertisers unparalleled reach and targeting capabilities. Even with the capabilities of precision targeting and high engagement rates, advertisers often struggle with a lack of transparency and control over their programmatic campaigns. This is where post-buy Analytics for CTV comes in, delivering clarity for optimization.

Consumer Electronics Show (CES) and AdTech Forecasts for 2024
CTV Cookie Deprecation

Consumer Electronics Show (CES) and AdTech Forecasts for 2024

It can be easy to get lost in the electronics part of the Consumer Electronics Show in Las Vegas, from Samsung's transparent TV's to a hair-dyeing brush from L'Oréal, there was a lot to be dazzled by.

Peer39's 2023 Programmatic CTV Benchmark Report: What Lies Beyond the Tip of the CTV Iceberg
Brand Safety & Suitability CTV

Peer39's 2023 Programmatic CTV Benchmark Report: What Lies Beyond the Tip of the CTV Iceberg

Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that Peer39's team of researchers discovered after spending 10 weeks uncovering what is really going on across Fake and Divisive CTV channels - and who is buying this inventory.

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