Peer39 keeps your ads from appearing on non-streaming environments such as screensavers, mobile apps, UGC, non-professional video categories, and other low-quality placements. These Fake CTV channels can waste upwards of 8% of budgets if left unchecked.
- Dozens of Safety Categories: Safe from Fake CTV Content ensures that ads are actually running in the intended CTV content that is not a screensaver or mobile apps. Additional Safe From categories we offer keep you away from Anime, Blind Inventory, Divisive News, Kids Content, News, Unprofessional, and all Sensitive Content.
- Transparency: Verified Content Categories and Verified Valid Channels categories keep you off of blind programmatic channels or content categories.
Transparency
for CTV
Trust your channels
2,000+ categories with recognizable channel names and logos so that you know exactly what you're targeting across DSPs.
- No Fake Content: Stay off of wallpaper channels, game channels, mobile apps, and photo sharing widget channels.
- Real-time Reporting: Ensure that your ads are actually running in the kind of CTV content or streaming video you want. Our reporting is often the first time that buyers are made aware that video ads and media are being placed in non-streaming environments such as screensavers or a mobile app - places that should never serve a CTV ad. We also report if ads are running in UGC, non-professional video categories, and other low-quality placements.
Get the data you need, delivered as information you can readily use. See how campaigns are performing against your KPIs, whether performance, brand safety, attention, or all of them - so you can track progress and easily make adjustments as needed.
- Contextual Analysis: Gain valuable insights from categories you're already targeting and even those that you aren't using yet. Peer39's granular Analytics dashboard consolidates and displays data from several inputs, providing a visualization of performance, demographics, device, and browser types - across more than 150 dimensions for not only CTV, but display and OLV as well.
Categories
that Scale
Precision and granularity
With nearly 200 genres and a half-dozen rating categories at your fingertips, precision in CTV targeting has never been easier to achieve.
- Expanded Data: Go beyond publisher-declared categorization for 2-3x more coverage than most DSPs. Precision across more than 2,000 categories means no need to sacrifice safety and suitability or accurate targeting to achieve scale.
- Reach the Right Audiences: With one or more of Peer39's granular categories, like content, show genre, or demographics, we ensure that your ads are seen by your intended groups.
Better Quality, Better Outcomes
Made for Advertising (MFA) sites monopolize spend by packing pages with ads that don't deliver performance. Programmatic campaigns without protections can waste 10%+ of spend.
Peer39's solution stops the drain by blocking MFA at the URL level, catching what traditional blocklists miss, ensuring spends perform better.
Find Peer39
Categories
The robust Peer39 taxonomy is available directly on Amazon DSP for Display, Mobile, and OLV campaigns.
Enable
Suitability Controls
Performance-boosting categories can be used on all campaigns.
Go Live and
Track Success
Peer39 Account Managers can help with campaign needs including custom categories and recommendations.
