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Solutions and insights.

 

2 min read

Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Intelligence into Future-proof Targeting Categories

Solution brings together brands’ historical performance and insights, helping buyers migrate to an informed, always-on, cookie-free data strategy New York — May 18, 2021 — Peer39, the leading global provider of pre-bid keyword, contextual, and brand...

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14 min read

Contextual CTV Advertising: Target or Avoid by Content, Genre & Content

In just two decades, there have been drastic changes to how consumers access entertainment. It wasn’t that long ago when pay television was the new...

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1 min read

Introducing Reticle to Peer39’s Contextual Data Marketplace®

Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain...

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4 min read

Now is the time to explore cookie-free tactics

“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital...

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2 min read

Peer39 Unveils Contextual Data Marketplace®, the First Cookie-free Data Marketplace

Collaborative effort lowers barrier of entry for unconventional contextual data companies to enter the programmatic advertising landscape New York —...

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1 min read

The opportunity and challenges of CTV advertising

Advertising in 2020 bears little resemblance to advertising just 10 years ago. The options and investment in digital continues to grow, and the rapid...

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2 min read

Contextual Targeting Tools for contextual CTV Advertising

Since the beginning of the new millennium, just 20 years in, we’ve watched massive changes in how we consume entertainment. Pay television...

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1 min read

Peer39 Launches First-ever Pre-Bid Contextual Planning and Targeting Tool Set for Connected TV

Contextual CTV offering adds new levels of accuracy, scale, and transparency, aligning expectations with modern digital marketing. New York –...

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2 min read

Contextual targeting: Say goodbye to cookies and hello to context

Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though....

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