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Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain ad relevance. Based on its history of driving performance without the need for cookies, contextual...
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“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital...
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Collaborative effort lowers barrier of entry for unconventional contextual data companies to enter the programmatic advertising landscape New York —...
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Advertising in 2020 bears little resemblance to advertising just 10 years ago. The options and investment in digital continues to grow, and the rapid...
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Since the beginning of the new millennium, just 20 years in, we’ve watched massive changes in how we consume entertainment. Pay television...
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Contextual CTV offering adds new levels of accuracy, scale, and transparency, aligning expectations with modern digital marketing. New York –...
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Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though....
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This year has been intense when it comes to news coverage, especially with so much reporting around the pandemic, politics, and protests. The...
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One of the most significant advantages of contextual targeting as a cornerstone of your advertising strategy is the ability to build a more...
