1 min read
Disrupting the Status Quo in CTV at the Brand Safety Summit
Transparency is a cornerstone of Peer39's solutions—CTV and otherwise—so it made perfect sense for us to participate in the open and honest...
3 min read
Peer39 Interview: Joe Kyriakoza VP/GM Polk Automotive Solutions portfolio at S&P Global Mobility
We recently sat down with Joe Kyriakoza, vice president and general manager of thePolk Automotive Solutions portfolio at S&P Global Mobility - which...
3 min read
Peer39 Interview Series: Reticle's Josh Rosen
We recently sat down with Josh Rosen, President of Reticle - a brand intelligence firm specializing in A.I.-informed emotional content. Reticle was...
6 min read
Peer39 Interview Series: socialcontext's Chris Vargo
Chris Vargo is an associate professor of advertising and analytics at the University of Colorado Boulder. He teaches in the College of Communication,...
2 min read
Contextual targeting: Say goodbye to cookies and hello to context
Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though....
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2 min read
Brand suitability: Target the right content with context
This year has been intense when it comes to news coverage, especially with so much reporting around the pandemic, politics, and protests. The...
4 min read
Impact and options of the “coronavirus”: Three phases for advertising strategies
The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news. Since January, we’ve seen the topic evolve from...
