4 min read
When I wrote “Debunking The Four Biggest Myths About CTV Content-Level Signals” for AdExchanger back in 2024, every CTV publisher seemed to be asking themselves: If we expose more content-level signals, won't buyers just cherry-pick our best...
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1 min read
Transparency is a cornerstone of Peer39's solutions—CTV and otherwise—so it made perfect sense for us to participate in the open and honest...
3 min read
We recently sat down with Joe Kyriakoza, vice president and general manager of thePolk Automotive Solutions portfolio at S&P Global Mobility - which...
3 min read
We recently sat down with Josh Rosen, President of Reticle - a brand intelligence firm specializing in A.I.-informed emotional content. Reticle was...
6 min read
Chris Vargo is an associate professor of advertising and analytics at the University of Colorado Boulder. He teaches in the College of Communication,...
2 min read
Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though....
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2 min read
This year has been intense when it comes to news coverage, especially with so much reporting around the pandemic, politics, and protests. The...
4 min read
The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news. Since January, we’ve seen the topic evolve from...
