The opportunity for advertisers with Contextual CTV
The very definition of TV advertising is changing; digital advertising and audience targeting needs to account for consumers who think of Netflix, Hulu, Amazon and YouTube when they think of "television."
CTV campaign strategies don't have to give up protection from poor environments or Safety & Suitability. Prebid controls ensure your campaigns are actually running on suitable connected tv content and that it's actually landed on CTV.
Peer39 keeps ads from non-streaming environments such as screensavers, mobile apps or UGC, non-professional video categories, and other low-quality placements.
Peer39's Safety & Suitability prebid categories were created specifically for CTV environments - Safety & Suitability requires knowing where your ad inventory is running.
Verified Content Categories and Verified Valid Channels Categories keep you off of blind programmatic channels or unknown content categories.
The Safe from Fake Content category ensures that ads run on CTV and that it is proper CTV content, not screensaver or mobile apps.
Basic reporting is just data. Peer39 reporting gives you knowledge.
As CTV evolves and matures, advertisers need tools to take advantage of the unique capabilities of the Connected TV format, using Safety & Suitability and optimization data they've come to expect.
Custom Controls and Normalized CTV Reporting
As CTV evolves and matures, advertisers need tools to take advantage of the unique capabilities of the Connected TV format, using optimization data they’ve come to expect in other types of channels.
In addition to Safety & Suitability, Peer39 eliminates issues of data availability, inconsistent/indecipherable data, and lack of industry-wide standards with clear, easy-to-use categories for reporting and targeting:
- Ad Complete Impressions
- Ad Completion Rate
- Ad Start Impressions
- Channel Categories
- Number of ads per channel
- Number of ads per show
- OTT Advertising Service
- Production Type
Unlike linear television, CTV is far more accessible to advertisers and provides superior control and precision around targeting signals beyond scheduled programming or active content viewing. CTV advertising offers the intersection of display’s precision targeting with high-quality, long-form tv environments, reaching a target audience in the moments that matter.
Run campaigns on CTV with the specific category combinations you need to ensure safety, reduce waste, and improve performance.
Build your own CTV targeting, including or excluding specifics from Safety & Suitability, CTV Service, Channel Categories, Demographics, and our more than 1,200 CTV categories.
Marketers need to translate real-time viewer information into targeting advertising across apps and streaming platforms in order to make the most of their budget.
Our transparent reporting gives advertisers visibility across their CTV investments. Advertisers gain new and critical levels of transparency.
Ensure that ads are actually running in the kind of CTV content or streaming video you want it to and that it's actually CTV content. Our reporting is often the first time that buyers are made aware that video ads and media are being placed in non-streaming environments such as screensavers or a mobile app – places that should never try to serve a CTV ad. We also report on if ads are running in UGC, non-professional video categories, and other low-quality placements.