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What Makes Contextual Traffic Unique?

Programmatic ad spend is continuing to grow, with budgets expected to hit $725 billion in 2026 (up from $418 billion in 2021). Contextual traffic is leading the charge, growing at a CAGR of 18.75% with an estimated global ad spend of $631.44 billion by 2027. 

Contextual Advertising: What it is, how it works, and why to use it

Historically, digital advertisers relied heavily on  behavioral targeting - powered by browser cookies This tactic misses the mark for real-time content-consumption relevance to what the user is reading or watching. Users are shown ad content that may not be relevant or applicable in the context or at the time they see it. This is where contextual advertising improves impact. 

Experian joins Peer39 Contextual Data Marketplace®

When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest Contextual Data Marketplace partner, giving advertisers privacy-safe, cookie-free, location-based data for Purchase Affinity and Demographics categories.

Supporting Diversity, Equity, and Inclusion with Socialcontext

One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the programmatic world. One of our partners, socialcontext.ai, epitomizes that effort and why it’s important to advertisers by offering the ability to target audiences as they read important, socially conscious news. Socialcontext detects diversity, equity and inclusion news content using..

Predicting consumer spending during the post-pandemic and back to school shopping season

With restrictions increasingly lifting across many parts of the world, consumer confidence is at a tipping point for returning to levels seen pre-pandemic for the first time in almost two years. Consumers are eager to interact with people outside their household and to get back to life and whatever the new normal is. In anticipation of this restored freedom, many consumers are making plans around their desires for travel, shopping at..

Automate contextual category recommendations with Centro and Peer39

Last week, Centro announced the release of their new Basis platform, a first-of-its-kind automatic contextual category recommendation solution that leverages marketers’ historical first-party data about best-performing audiences to inform future targeting strategies–available natively, within a DSP. Peer39 is proud to partner with Centro to power their Contextual Intelligence software in the Basis platform, and to help provide..

Learn how Olympic-level advertising investments can be supported (or enhanced) with advanced contextual strategies

After being postponed since 2020, the long-awaited Summer Olympics in Tokyo, is the most anticipated sporting event of the year. This July, the Games will captivate the world for seventeen days.  The cultural global audiences will have over 7,000 hours of coverage across 41 sports and 339 medal events–including four new and two returning Olympic sports: surfing, skateboarding, sport climbing, karate, baseball and..

The Product Demand Index: A Powerful Predictive Analytic that Helps Advertisers Understand “Consumer Context” and Improve Returns

The move to more contextually-based audience selection for display ads continues to accelerate.  And as businesses face the challenge of replacing cookie-driven audience targeting, marketers are looking for proven ways to create relevant advertising that drives purchases and brand loyalty. Contextual targeting has emerged as a powerful solution, but it’s important to explore different types of contextual targeting.  Although page..