3 min read
David Simutis: May 4, 2026 11:52:02 AM
Contextual targeting is built on a simple premise: match the ad to the content. Know what's playing, serve the right creative, reach the right...
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1 min read
Audience growth doesn’t need identity graphs, third-party cookies, or a four-step handoff between “signals.” People tell you what they care about...
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1 min read
Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...
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1 min read
Contextual targeting is one of the oldest and most trusted methods in digital advertising, but its capabilities have expanded dramatically....
2 min read
David Simutis: Jul 16, 2024 1:03:09 PM
Everyone has favorite internet trends – like Peanut Butter Jelly Time or Chuck Norris Facts. It can be fascinating to see what captures the...
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2 min read
Victoria Porras: May 22, 2024 4:39:44 PM
Precision targeting has always been paramount in the digital advertising ecosystem, especially for retail brands aiming to engage consumers at...
5 min read
David Simutis: Aug 2, 2023 9:45:00 AM
With full cookie deprecation in Google Chrome rapidly approaching in the second half of 2024, advertisers must continue to find new ways to target...
4 min read
Patrick Bobilin: Jul 21, 2023 8:45:00 AM
In the world of digital advertising, brand safety remains a paramount concern for advertisers. With the rise of programmatic advertising and the...
