Topic:
Contextual targeting

Enhancing Retail Campaigns with Peer39’s Contextual Retail Media Categories and Retail Analytics Dashboard - Retail Retail Retail!

Enhancing Retail Campaigns with Peer39’s Contextual Retail Media Categories and Retail Analytics Dashboard - Retail Retail Retail!

Precision targeting has always been paramount in the digital advertising ecosystem, especially for retail brands aiming to engage consumers at critical moments in their shopper journeys. Peer39's pre-bid Contextual Retail Media categories and post-bid data in our Analytics Dashboard provide advertisers with the tools they need to achieve campaign precision while also providing insights to optimize—all without relying on cookies.

What is Proximity Targeting? Definition and Privacy Concerns
Contextual Targeting

What is Proximity Targeting? Definition and Privacy Concerns

With full cookie deprecation in Google Chrome rapidly approaching in the second half of 2024, advertisers must continue to find new ways to target their users and retain reach. The loss of behavioral targeting through third-party cookies raises a lot of question marks for advertisers who rely on the ability to track user actions, and align ad content with perceived buyer intent.

The Hidden Costs of Keyword Blocking: Exploring Trade-Offs for Advertisers
Brand Safety & Suitability Contextual Targeting

The Hidden Costs of Keyword Blocking: Exploring Trade-Offs for Advertisers

In the world of digital advertising, brand safety remains a paramount concern for advertisers. With the rise of programmatic advertising and the proliferation of user-generated content, ensuring brand suitability and protecting brand reputation has become increasingly challenging. To mitigate risks, many advertisers resort to keyword blocking, a popular tactic that allows them to exclude certain keywords from their ad placements.

The Challenges of CTV Advertising Today
Contextual Targeting CTV

The Challenges of CTV Advertising Today

Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices straight into viewers’ homes.

Programmatic Advertising: Pros and Cons
Contextual Targeting

Programmatic Advertising: Pros and Cons

Programmatic advertising is a widely-used and fast-growing segment of digital marketing that uses automated tools and real-time bidding to purchase ad space online. Services like Google Marketing Platform, The Trade Desk, MediaMath, and more all allow advertisers to target and segment users based on specific demographics and behavior, and display ads to them across a range of content inventories.

Are Retail Media Networks the Future of Digital Ads?
Contextual Targeting Cookieless

Are Retail Media Networks the Future of Digital Ads?

Retail media is exploding. In 2023, it’s become the second-fastest growing digital advertising channel, outpaced only by CTV. There’s simply more inventory, meaning brands and retail media alike have unprecedented opportunities. And the timing couldn’t be better; wise brands and advertisers are preparing for a cookieless future.

How Does Contextual Advertising Work?: Our Guide for 2023
Contextual Targeting

How Does Contextual Advertising Work?: Our Guide for 2023

This will prove to be a dynamic year for digital advertising, with the deprecation of third-party cookies looming, new privacy regulations on the table and legacy behavioral targeting tactics falling by the wayside. Advertisers need new strategies to reach and engage their target audiences cost-effectively and efficiently without failing to comply with user privacy guidelines or annoying consumers.

Contextual vs. Behavioral Targeting: Why Brands Need to Know the Differences
Contextual Targeting

Contextual vs. Behavioral Targeting: Why Brands Need to Know the Differences

Cookies (especially third-party cookies) have long been the backbone of digital marketing efforts: behavioral targeting. However, the end of the cookie is near—and so, too, may be the end of behavioral targeting’s reign as digital advertising’s go-to for reaching target audiences.

Peer39 Interview: Joe Kyriakoza VP/GM Polk Automotive Solutions portfolio at S&P Global Mobility
Contextual Targeting

Peer39 Interview: Joe Kyriakoza VP/GM Polk Automotive Solutions portfolio at S&P Global Mobility

We recently sat down with Joe Kyriakoza, vice president and general manager of thePolk Automotive Solutions portfolio at S&P Global Mobility - which produces best-in-class automotive audiences to help marketers connect more effectively with consumers.