Blog

1 min read

Full-Page Signals: The Smarter Path to Brand-Suitable, High-Quality Placements

Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...

1 min read

What Buyers Get Wrong About Contextual Targeting

Contextual targeting is one of the oldest and most trusted methods in digital advertising, but its capabilities have expanded dramatically....

2 min read

Peer39 Primes You for Amazon DSP Success

David Simutis: Jun 11, 2025 4:58:06 PM

2 min read

Harnessing the Power of Shifting Topics with Peer39's Social Predict

David Simutis: Jul 16, 2024 1:03:09 PM

Everyone has favorite internet trends – like Peanut Butter Jelly Time or Chuck Norris Facts. It can be fascinating to see what captures the...

2 min read

Enhancing Retail Campaigns with Peer39’s Contextual Retail Media Categories and Retail Analytics Dashboard - Retail Retail Retail!

Victoria Porras: May 22, 2024 4:39:44 PM

Precision targeting has always been paramount in the digital advertising ecosystem, especially for retail brands aiming to engage consumers at...

5 min read

What is Proximity Targeting? Definition and Privacy Concerns

Patrick Bobilin: Aug 2, 2023 9:45:00 AM

With full cookie deprecation in Google Chrome rapidly approaching in the second half of 2024, advertisers must continue to find new ways to target...

4 min read

The Hidden Costs of Keyword Blocking: Exploring Trade-Offs for Advertisers

Patrick Bobilin: Jul 21, 2023 8:45:00 AM

In the world of digital advertising, brand safety remains a paramount concern for advertisers. With the rise of programmatic advertising and the...

6 min read

The Challenges of CTV Advertising Today

David Simutis: May 16, 2023 9:45:00 AM

Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices...

6 min read

Programmatic Advertising: Pros and Cons

David Simutis: May 2, 2023 4:25:32 PM

Programmatic advertising is a widely-used and fast-growing segment of digital marketing that uses automated tools and real-time bidding to purchase...