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“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital data” (HBR) This evolution of marketing has happened at great speed, and cost—primarily to consumers....
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Collaborative effort lowers barrier of entry for unconventional contextual data companies to enter the programmatic advertising landscape New York —...
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Advertising in 2020 bears little resemblance to advertising just 10 years ago. The options and investment in digital continues to grow, and the rapid...
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Since the beginning of the new millennium, just 20 years in, we’ve watched massive changes in how we consume entertainment. Pay television...
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Contextual CTV offering adds new levels of accuracy, scale, and transparency, aligning expectations with modern digital marketing. New York –...
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Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though....
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This year has been intense when it comes to news coverage, especially with so much reporting around the pandemic, politics, and protests. The...
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One of the most significant advantages of contextual targeting as a cornerstone of your advertising strategy is the ability to build a more...
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One of the most effective ways marketers have to connect with their audience is storytelling. This can be challenging when it comes to advertising...
