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Cookieless

2 min read

Programmatic I/O 2024: What We Heard and Saw

Key Insights from Programmatic I/O Las Vegas 2024 Finally fully rested after non-stop meetings, panels, and social activities at Las Vegas'...

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2 min read

CTV and Cookieless Analytics: Performance, Context, Content, and Audience Data

Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up...

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3 min read

Start Testing Page Signals Now to Thrive in a Cookieless World

The cookie has been "dying" for so long at this point, it’s easy to get complacent and assume it’s not going to happen. Well, according to Google, it...

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5 min read

Cookie Deprecation in 2026: What Happened & What Comes Next

The time has come to prepare for the final end of third-party cookies and start executing your strategies. Pivoting towards contextual advertising...

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4 min read

Are Retail Media Networks the Future of Digital Ads?

Retail media is exploding. In 2023, it’s become the second-fastest growing digital advertising channel, outpaced only by CTV. There’s simply more...

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5 min read

Alternatives To Cookies: How Contextual Targeting Amplifies Ad Spend

Cookies have long defined online marketing. But soon, certain types of cookies will be phased out of the digital advertising industry all together....

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A bunch of computers with cookies inside them.  The cookies are falling apart

11 min read

Cookieless Targeting: What Actually Works for Advertisers Now

The back and forth of are third-party cookies going away or are the not, seems to have settled. But here's why your campaigns should be cookieless.

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