Blog

Solutions and insights.

 

Cookieless

2 min read

Programmatic I/O 2024: What We Heard and Saw

Key Insights from Programmatic I/O Las Vegas 2024 Finally fully rested after non-stop meetings, panels, and social activities at Las Vegas'...

Read More

2 min read

CTV and Cookieless Analytics: Performance, Context, Content, and Audience Data

Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up...

Read More

3 min read

Start Testing Page Signals Now to Thrive in a Cookieless World

The cookie has been "dying" for so long at this point, it’s easy to get complacent and assume it’s not going to happen. Well, according to Google, it...

Read More

5 min read

Cookie Deprecation: What to Know about the Cookieless Future

The time has come to prepare for the final end of third-party cookies and start executing your strategies. Pivoting towards contextual advertising...

Read More

4 min read

Are Retail Media Networks the Future of Digital Ads?

Retail media is exploding. In 2023, it’s become the second-fastest growing digital advertising channel, outpaced only by CTV. There’s simply more...

Read More

5 min read

Alternatives To Cookies: How Contextual Targeting Amplifies Ad Spend

Cookies have long defined online marketing. But soon, certain types of cookies will be phased out of the digital advertising industry all together....

Read More
A bunch of computers with cookies inside them.  The cookies are falling apart

11 min read

Cookieless Targeting: A Complete Guide

As anticipated, third-party targeting cookies are finally going away with Google's Chrome ending support for third-party cookies.

Read More