Why Peer39 for your Campaigns?
Categories across CTV, Display, Mobile, and OLV
Daily bid requests categorized
DSP & SSP integrations
The Peer39 Advantage
By leveraging advanced pre-bid capabilities, advertisers can deliver ads aligned with audience behavior, interests, and location. This drives smarter strategies and stronger results.
Advanced Contextual Data
The industry’s largest and most-accurate pre-bid contextual category library for the most relevant, suitable, safe, and quality inventory for buyers.
Cookieless and CTV Analytics
Modern performance metrics such as Attention and Viewability alongside key insights into ad environments - for web, mobile, CTV, and OLV.
Planning & Customization
Customization capabilities for contextual strategies, including using up to 10,000 custom keywords alongside tools for planing, building, and managing custom categories.
CTV Solutions
Program-level categories, custom keywords, premium channel bundling, and safety & suitability controls for buyers to maximize campaign success.
Trusted by
Peer39 identifies ways to pass more contextual signals in a privacy compliant way for brands.
Peer39 really helps us be able to identify what type of environment we’re going to be serving ads into, so we can understand at the genre level, or even specifically what actor, might be in the show.
Our partnership with Peer39 gives us a lot more robust reporting on where things are running; the content it’s running in.
Peer39's MFA Category improved the overall quality and performance of our customers' campaigns, and they are very happy about it. Peer39 is now a commonly used tool in their toolbox.
Peer39 enables contextual and suitability-based CTV buying through segments by using content-level and quality signals that help buyers avoid low-value and unsafe inventory.
Frequently Asked Questions
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What buying platforms is Peer39 available in?
Peer39 is integrated across all major buying platforms.
Peer39 CTV Categories specifically are available across all major DSPs and many SSPs, including Adform, Adtheorent, Amazon, Basis Technologies, Bidtellect, Blis, Cadent, Catalina, DeepIntent, Equativ, FreeWheel, Genius Sports, illumin, Index Exchange, MediaMath, Mediasmart, Microsoft Advertising, Nexxen, Sportradar, The Trade Desk, Undertone, Viant DSP, Yahoo, Zeta DSP.
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Do we need to sign a contract and are there minimum spends?
Peer39 categories are found within buying platforms, so no new contracts are needed. There is no minimum spend required.
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How do we get reporting?
Peer39 Analytics are included with all campaigns. Buyers simply implement a third-party tag within their DSP — a quick setup that most DSPs support directly, or that Peer39 can guide you through with step-by-step instructions.
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Does Peer39 have performance benchmarks?
Yes, Peer39 creates quarterly benchmarks that help advertisers evaluate performance and measure campaign success.
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How does Peer39 use artificial intelligence and machine learning?
Peer39 uses AI to enhance contextual, suitability, and quality classification—not for predictive ad targeting. Our AI accelerates manual processes like category creation, keyword generation, and content classification, helping improve our quality and speed.
Within the Peer39 platform, an AI tool helps users generate keyword suggestions and translates them into 12 languages. Internally, our sales and account teams also use AI-powered tools to analyze ad creatives and campaign briefs, generating contextual and suitability category recommendations. While these tools are currently internal, plans are underway to make them customer-facing after further testing and refinement.
We do not crawl websites to train large language models (LLMs), nor do we share or partner with AI companies to provide access to web content. All data used by Peer39 is entirely non-identifiable and privacy-safe.
Our Social Predict categories leverage large language models and trending signals from multiple sources—including content from sites with social media activity—to reflect evolving topics and rising interest. These insights are based solely on the content, not user behavior.
Access the best pre-bid controls for campaign success.
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