Analytics for All
The circle of information that buyers can use for targeting audiences and campaign optimizations are shrinking. First-party data is one way to reach them and Universal IDs can add to that.
But those aren't enough to fully achieve scale or bring a significant number of new customers - and they aren't giving buyers the kinds of information needed for total campaign optimization.
CTV buyers need transparent, actionable data. With the Peer39 tag and Analytics, advertisers have a way to get clear information on placements, safety & suitability, and performance. As CTV becomes a dominant advertising medium and addressability signals deprecate, knowing the combination of channel quality, contextual information, content types, and attention is necessary for campaign success, efficiency, and performance.
In addition to CTV, buyers across channels need to understand how the advertising environment and context of placements interact with each other, and how those interactions can be optimized.
Even with more than 150 different data dimensions, information is clear and actionable - tied to categories you can use for optimization.
That's what Peer39 Analytics, powered by the Peer39 tag, delivers for CTV and cookieless Analytics.
Peer39 Analytics gives you information and knowledge that improves campaign performance and ROI.
This brings a fusion of modern performance metrics such as Attention and Viewability with key insights into Contextual, Safety & Suitability, Quality and Page Signals, and Page Sentiment. For CTV, the Peer39 Quality Score is a transparent optimization metric alongside content-level insights, paired with viewing environments and completion rates.
Learn and Optimize
Advertisers need reporting that shows them where ad spend is wasted and it mapped directly to categories for optimization.
Get a tag and see for yourself.
- Reporting is not tied to any ID or cookies.
- CTV's rise hasn't brought transparency until now.
- Keyword reporting brings precision to buyers' understanding of what drives success at the most granular level.
- Contextual reporting provides addressability and visibility alongside performance measures.
- Gives buyers a normalized insight taxonomy spanning all programmatic media.
- No additional cost.
- Easy to set up directly in your DSP. No re-trafficking of tags.
Across all channels, identify trends and patterns in your campaign data, so you can make informed decisions about your marketing strategy. Finally advertisers have visibility on what works and - what doesn't - across CTV, OLV, and Display.
Because we provide contextual information about campaigns, even on categories not being targeted, you have a complete, holistic picture of where you can meet campaign goals.
Whether those goals are performance, brand safety, attention, or all of them – track your progress and easily make adjustments with Peer39 pre-bid categories.
Get the data you need, delivered as information you can use, without needing a data scientist.