1 min read
David Simutis: Nov 30, 2021 11:16:48 AM
On the heels of our Connected TV Suitability release, we’re delighted to share that advertisers can add more granularity to their CTV campaigns with location-based targeting when using data from applicable Contextual Data Marketplace partners.
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2 min read
David Simutis: Nov 15, 2021 7:43:33 AM
Connected TV is the fastest-growing digital advertising channel, now surpassing linear TV, and with good reason. While COVID-19 helped accelerate CTV...
3 min read
David Simutis: Oct 29, 2021 3:28:54 AM
There are a number of methods brands use to ensure brand suitability – most involve measuring publisher quality using reports from Invalid Traffic...
13 min read
Understanding the ins-and-outs of pre-bid programmatic advertising can be a challenge. With such a rapidly changing data landscape, and the coming...
4 min read
With restrictions increasingly lifting across many parts of the world, consumer confidence is at a tipping point for returning to levels seen...
2 min read
Last week, Centro announced the release of their new Basis platform, a first-of-its-kind automatic contextual category recommendation solution that...
5 min read
After being postponed since 2020, the long-awaited Summer Olympics in Tokyo, is the most anticipated sporting event of the year. This July, the Games...
2 min read
Solution brings together brands’ historical performance and insights, helping buyers migrate to an informed, always-on, cookie-free data strategy New...
14 min read
Ben Chansky: Apr 20, 2021 3:31:43 AM
In just two decades, there have been drastic changes to how consumers access entertainment. It wasn’t that long ago when pay television was the new...
