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Since the beginning of the new millennium, just 20 years in, we’ve watched massive changes in how we consume entertainment. Pay television (cable/satellite) are no longer the default, video stores are practically non-existent, and yet, the amount of...
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Contextual CTV offering adds new levels of accuracy, scale, and transparency, aligning expectations with modern digital marketing. New York –...
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Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though....
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This year has been intense when it comes to news coverage, especially with so much reporting around the pandemic, politics, and protests. The...
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One of the most significant advantages of contextual targeting as a cornerstone of your advertising strategy is the ability to build a more...
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One of the most effective ways marketers have to connect with their audience is storytelling. This can be challenging when it comes to advertising...
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In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers go into protection mode to preserve...
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The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news. Since January, we’ve seen the topic evolve from...
