Blog

1 min read

Capitalize on audience interests in finance industry

One of the most significant advantages of contextual targeting as a cornerstone of your advertising strategy is the ability to build a more...

2 min read

How context + storytelling makes more effective advertising

One of the most effective ways marketers have to connect with their audience is storytelling. This can be challenging when it comes to advertising...

3 min read

Advertisers and the new normal for brand safety {Webinar recap}

In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers go into protection mode to preserve...

4 min read

Impact and options of the “coronavirus”: Three phases for advertising strategies

The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news. Since January, we’ve seen the topic evolve from...

2 min read

Report: How modernized brand safety targeting of News can unlock advertising opportunities

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Black Friday and Cyber Monday mark an influx of major consumer holiday spending

By looking at data compiled over the last few years, studies have found that not only did transaction volume grow year over year for these two...