9 min read
David Simutis: Aug 26, 2022, 12:45:40 PM
Editor's note: This article was originally published in August 2022. For the latest on CTV brand safety, including program-level controls and avoiding fake CTV inventory, read the programmatic CTV buying guide. No matter your industry, reputation...
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7 min read
David Simutis: Aug 24, 2022, 5:51:17 PM
As Made for Advertising (MFA) settles into becoming a permanent fixture across the advertising ecosystem, marketers need to understand what it is,...
11 min read
David Simutis: Jul 27, 2022, 1:00:00 PM
The back and forth of are third-party cookies going away or are the not, seems to have settled. But here's why your campaigns should be cookieless.
14 min read
David Simutis: Jul 8, 2022, 11:53:48 AM
Editor's note: This article was originally published in 2021. Peer39's contextual solutions now extend across CTV, display, and mobile, with...
1 min read
David Simutis: Jun 8, 2022, 7:51:17 PM
When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest...
3 min read
We recently sat down with Josh Rosen, President of Reticle - a brand intelligence firm specializing in A.I.-informed emotional content. Reticle was...
1 min read
David Simutis: Apr 26, 2022, 5:32:38 PM
Quality, Context, Optimization The rapid rise of connected TV doesn't mean that all inventory is brand-safe and premium. And it also doesn't mean...
6 min read
Chris Vargo is an associate professor of advertising and analytics at the University of Colorado Boulder. He teaches in the College of Communication,...
2 min read
David Simutis: Jan 26, 2022, 1:52:58 PM
Google’s recent announcement regarding the Topics API is the next step in the evolution to a cookieless world. If you weren’t keeping up with all the...
