Topic:
Press releases

Peer39 Launches Show-level Transparency Reporting for CTV, Ushering in New Era of Programmatic CTV Clarity

Peer39 Launches Show-level Transparency Reporting for CTV, Ushering in New Era of Programmatic CTV Clarity

For the First Time, CTV Buyers Gain Consistent Visibility of Show-Level, Channel, Content, And Delivery Performance Offering Rounds off a Full Suite of CTV Targeting, Suitability and Transparency Tools Normalizing Activation and Measurement Data Insights for Buyers New York – January 18, 2021 – Advertisers have been eager to capitalize on CTVs astounding audience growth. Yet their CTV buys have lacked the transparency and uniform data consistency into the actual programming ads appear within, leaving advertisers without important insights needed for understanding campaign success to optimize where and how to invest further. Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, is solving that issue with the launch of its ...

By

Sheri Zelle

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Jan 18, 2022

Peer39 Grows Contextual Data Marketplace® with New Providers and Modern Controls for Responsible Media Investment
Press Releases

Peer39 Grows Contextual Data Marketplace® with New Providers and Modern Controls for Responsible Media Investment

Additions include cookie-free targeting options and controls to fund credible journalism and avoid misinformation, copyright infringement and toxic narratives New York – September 14, 2021 — Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today announced the addition of new contextual data providers to its Contextual Data Marketplace®, bringing the total to 14 partners. These providers fall into two key categories: modern tools to help brands be more responsible with their media investment, and privacy-friendly targeting products to optimize programmatic media. Advertisers deploying modern brand responsibility strategies will now have easy access to all of these new partners in the Contextual Data Marketplace®. For the ...

By

Peer39

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Sep 15, 2021

Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Intelligence into Future-proof Targeting Categories
Press Releases

Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Intelligence into Future-proof Targeting Categories

Solution brings together brands’ historical performance and insights, helping buyers migrate to an informed, always-on, cookie-free data strategy New York — May 18, 2021 — Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual Onboarding, helping advertisers, data companies, and publishers turn their first-party audience data into contextual signals. Advertisers have spent years investing in their first-party understanding of their customers. Peer39’s new solution takes that historic first-party intelligence and marries it to where the market is going, providing performance, scale, and compliance, while giving brands the added confidence to expand their most valuable asset. These resulting ...

By

Peer39

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May 18, 2021

Peer39 Unveils Contextual Data Marketplace®, the First Cookie-free Data Marketplace
Press Releases

Peer39 Unveils Contextual Data Marketplace®, the First Cookie-free Data Marketplace

Collaborative effort lowers barrier of entry for unconventional contextual data companies to enter the programmatic advertising landscape New York — March 2, 2021 — Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace®, a first-of-its-kind data Marketplace that gives advertisers direct access to innovative cookie-free data sets from emerging contextual data providers, while making these providers’ insights more easily accessible to programmatic ad buyers. The Contextual Data Marketplace® extends Peer39’s sophisticated layered system of components, processes, models and technology to data partners, helping these providers create new data products and then make them available, at scale, on leading DSPs. At launch, buyers ...

By

Peer39

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Mar 2, 2021

Peer39 Launches Advanced Brand Suitability Targeting Controls, Creating Modern Approach for Targeting New Inventory
Press Releases

Peer39 Launches Advanced Brand Suitability Targeting Controls, Creating Modern Approach for Targeting New Inventory

Advanced pre-bid semantic targeting controls and monthly insights are now available, in support of 4A’s and GARM suitability framework New York – December 17, 2020 – Peer39, the leading global provider of semantic intelligence, today launched its brand suitability controls, giving brands and agencies the ability to apply and modernize their own suitability targeting standards for programmatic ad buys. For the very first time, brands can leverage a contextual algorithm that combines both inclusion and exclusion decisioning to execute media buys that match each brand’s bespoke brand suitability guidelines. Early research has shown that the adjustable suitability settings have provided buyers with access to more than 20% additional inventory volume in some key contextual categories. The ...

By

Peer39

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Dec 16, 2020

Peer39 Launches First-ever Pre-Bid Contextual Planning and Targeting Tool Set for Connected TV
Press Releases

Peer39 Launches First-ever Pre-Bid Contextual Planning and Targeting Tool Set for Connected TV

Contextual CTV offering adds new levels of accuracy, scale, and transparency, aligning expectations with modern digital marketing. New York – November 17, 2020 – Peer39, a global independent cookie-free data and intelligence company, today launched a cookie-free contextual planning and targeting tool set for connected TV (CTV) advertising. For the very first time, CTV buyers can now utilize Peer39’s contextual analysis to understand the programming surrounding CTV ad impressions, giving them deeper insights for contextually planning, targeting and activating CTV campaigns. This evolutionary step in CTV ad targeting gives buyers more data and intelligence on inventory, helping solve CTV’s primary issues of fragmentation, transparency, inefficient buying, and insufficient contextual ...

By

Peer39

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Nov 17, 2020

Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites
Press Releases Brand Safety & Suitability

Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites

Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted, legitimate news media NEW YORK, April 02, 2020 (GLOBE NEWSWIRE) — News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the internet, with legitimate-looking sites popping up to take advantage of programmatic buying automation while propagating misinformation.

By

Company

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Apr 2, 2020

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