Author:
Alex white

Pre-bid programmatic advertising: your complete resource guide

Pre-bid programmatic advertising: your complete resource guide

Understanding the ins-and-outs of pre-bid programmatic advertising can be a challenge. With such a rapidly changing data landscape, and the coming end of the third-party cookie, it can be tough to know what to look for in a new solution. This guide will walk you through some of the key considerations when choosing a new pre-bid programmatic solution, and offer tips and insights on how to improve your ad performance and ROI. Table of Contents Why speed is important in a pre-bid programmatic solution Why scale is important in a pre-bid programmatic solution Why speed AND scale can reduce media cost in a pre-bid programmatic solution How you can achieve 50% more efficiency with a pre-bid programmatic solution Why you should continue to use a post-buy verification solution (just not for ...

By

Alex White

|

Oct 8, 2021

Reduce the threat of fake news, misinformation with Peer39 and NewsGuard
Brand Safety & Suitability

Reduce the threat of fake news, misinformation with Peer39 and NewsGuard

Peer39 and NewsGuard have teamed up to help. The internet has democratized publishing to the point where anyone can purchase a domain and spin up a website with no real oversight to what they’re publishing – and that ease extends to social media. In March 2018, MIT released the results of the largest ever study on fake news. The findings showed that on Twitter, the falsehoods made the rounds faster than authentic news stories.

By

Alex White

|

Apr 2, 2020

Black Friday and Cyber Monday mark an influx of major consumer holiday spending

Black Friday and Cyber Monday mark an influx of major consumer holiday spending

By looking at data compiled over the last few years, studies have found that not only did transaction volume grow year over year for these two coveted days, but transaction value did as well. Experts predict that this year will be no different. Forecasts are coming in over $140 billion, with e-commerce sales growing from 14% to 18% – an increase to the 11.2% recorded in 2018. Shoppers are expected to spend close to $1,500 per household during this holiday season. With the surge in spend also comes the exponential uptick in digital traffic around content around these two very big days of the year. The chart below illustrates the traffic for Black Friday & Cyber Monday content (from 2017 to 2018), and traffic volume essentially doubled in 2018. We can anticipate that there will be a ...

By

Alex White

|

Nov 22, 2019

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