Alex White


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Pre-bid programmatic advertising: your complete resource guide

Understanding the ins-and-outs of pre-bid programmatic advertising can be a challenge. And with such a rapidly changing data landscape, and the inevitable end of the cookie, it can be tough to know what to look for in a new solution. This guide will walk you through some of the key considerations when choosing a new pre-bid programmatic solution, and offer tips and insights on how to improve your ad performance and ROI. Table of Contents

Reduce the threat of fake news, misinformation with Peer39 and NewsGuard

Peer39 and NewsGuard have teamed up to help. The internet has democratized publishing to the point where anyone can purchase a domain and spin up a website with no real oversight to what they’re publishing – and that ease extends to social media. In March 2018, MIT released the results of the largest ever study on fake news. The findings showed that on Twitter, the falsehoods made the rounds faster than authentic news stories.

Black Friday and Cyber Monday mark an influx of major consumer holiday spending

By looking at data compiled over the last few years, studies have found that not only did transaction volume grow year over year for these two coveted days, but transaction value did as well. Experts predict that this year will be no different. Forecasts are coming in over $140 billion, with e-commerce sales growing from 14% to 18% – an increase to the 11.2% recorded in 2018. Shoppers are expected to spend close to $1,500 per..