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Last week, Centro announced the release of their new Basis platform, a first-of-its-kind automatic contextual category recommendation solution that leverages marketers’ historical first-party data about best-performing audiences to inform future...
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After being postponed since 2020, the long-awaited Summer Olympics in Tokyo, is the most anticipated sporting event of the year. This July, the Games...
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Solution brings together brands’ historical performance and insights, helping buyers migrate to an informed, always-on, cookie-free data strategy New...
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Ben Chansky: Apr 20, 2021 3:31:43 AM
In just two decades, there have been drastic changes to how consumers access entertainment. It wasn’t that long ago when pay television was the new...
1 min read
Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain...
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“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital...
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Collaborative effort lowers barrier of entry for unconventional contextual data companies to enter the programmatic advertising landscape New York —...
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Advertising in 2020 bears little resemblance to advertising just 10 years ago. The options and investment in digital continues to grow, and the rapid...
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Since the beginning of the new millennium, just 20 years in, we’ve watched massive changes in how we consume entertainment. Pay television...
