Blog

Solutions and insights.

 

4 min read

Pre-Bid Targeting: Block Bad Inventory Before You Pay for It

Everything seems to be getting faster. The speed at which businesses do, well, business, continues to accelerate. Digital and CTV advertising are no exception; speed is crucial for all types of digital advertising, but it’s especially pertinent...

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6 min read

How to Limit Brand Safety Risk in CTV Advertising

While CTV advertising is becoming an increasingly popular outlet for programmatic ad spend—with 66% of advertisers planning to increase their CTV...

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5 min read

Alternatives To Cookies: How Contextual Targeting Amplifies Ad Spend

Cookies have long defined online marketing. But soon, certain types of cookies will be phased out of the digital advertising industry all together....

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3 min read

Peer39 Interview: Joe Kyriakoza VP/GM Polk Automotive Solutions portfolio at S&P Global Mobility

We recently sat down with Joe Kyriakoza, vice president and general manager of thePolk Automotive Solutions portfolio at S&P Global Mobility - which...

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5 min read

Third-Party Cookies: What They Are and What You Need to Know About Them

Third-party cookies have long been a digital advertising staple across virtually all web browsers, including Google Chrome, Mozilla Firefox,...

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6 min read

What Makes Contextual Traffic Unique?

Programmatic ad spend is continuing to grow, with budgets expected to hit $725 billion in 2026 (up from $418 billion in 2021). Contextual traffic is...

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2 min read

How to Avoid CTV Ad Fraud and Fake Content

Do you know how to spot a fake?

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ctv with remote

7 min read

OTT vs CTV Advertising: Similarities, Differences and Opportunities in 2023

Since the start of the pandemic in 2020, OTT video has seen a dramatic rise in popularity and use across the world. CTV and OTT was once seen as...

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9 min read

Brand Safety Guide: Protect Reach Without Blocking Everything

No matter your industry, reputation matters, especially regarding the sites you choose for digital advertising without relying on users’ personal...

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