15 min read
David Simutis: Jul 8, 2022 11:53:48 AM
Historically, digital advertisers relied heavily on behavioral targeting - powered by browser cookies This tactic misses the mark for real-time content-consumption relevance to what the user is reading or watching. Users are shown ad content that...
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1 min read
David Simutis: Jun 8, 2022 7:51:17 PM
When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest...
3 min read
We recently sat down with Josh Rosen, President of Reticle - a brand intelligence firm specializing in A.I.-informed emotional content. Reticle was...
1 min read
David Simutis: Apr 26, 2022 5:32:38 PM
Quality, Context, Optimization The rapid rise of connected TV doesn't mean that all inventory is brand-safe and premium. And it also doesn't mean...
6 min read
Chris Vargo is an associate professor of advertising and analytics at the University of Colorado Boulder. He teaches in the College of Communication,...
2 min read
David Simutis: Jan 26, 2022 1:52:58 PM
Google’s recent announcement regarding the Topics API is the next step in the evolution to a cookieless world. If you weren’t keeping up with all the...
2 min read
For the First Time, CTV Buyers Gain Consistent Visibility of Show-Level, Channel, Content, And Delivery Performance Offering Rounds off a Full Suite...
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2 min read
David Simutis: Jan 7, 2022 12:33:21 PM
The accelerated trend of smartTV and streaming-service adoption was fueled largely by pandemic lockdowns. Consumers expect more choice, flexibility...
2 min read
David Simutis: Dec 3, 2021 2:57:02 AM
One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the...
