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back to school

4 min read

Predicting consumer spending during the post-pandemic and back to school shopping season

With restrictions increasingly lifting across many parts of the world, consumer confidence is at a tipping point for returning to levels seen pre-pandemic for the first time in almost two years. Consumers are eager to interact with people outside...

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2 min read

Automate contextual category recommendations with Centro and Peer39

Last week, Centro announced the release of their new Basis platform, a first-of-its-kind automatic contextual category recommendation solution that...

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5 min read

Learn how Olympic-level advertising investments can be supported (or enhanced) with advanced contextual strategies

After being postponed since 2020, the long-awaited Summer Olympics in Tokyo, is the most anticipated sporting event of the year. This July, the Games...

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2 min read

Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Intelligence into Future-proof Targeting Categories

Solution brings together brands’ historical performance and insights, helping buyers migrate to an informed, always-on, cookie-free data strategy New...

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14 min read

Contextual connected TV (CTV) advertising: the next evolution for marketers

In just two decades, there have been drastic changes to how consumers access entertainment. It wasn’t that long ago when pay television was the new...

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1 min read

Introducing Reticle to Peer39’s Contextual Data Marketplace®

Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain...

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4 min read

Now is the time to explore cookie-free tactics

“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital...

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2 min read

Peer39 Unveils Contextual Data Marketplace®, the First Cookie-free Data Marketplace

Collaborative effort lowers barrier of entry for unconventional contextual data companies to enter the programmatic advertising landscape New York —...

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1 min read

The opportunity and challenges of CTV advertising

Advertising in 2020 bears little resemblance to advertising just 10 years ago. The options and investment in digital continues to grow, and the rapid...

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