Additions include cookie-free targeting options and controls to fund credible journalism and avoid misinformation, copyright infringement and toxic narratives New York – September 14, 2021 — Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today announced the addition of new contextual data providers to its Contextual Data Marketplace®, bringing the total to 14 partners. These providers fall into two key categories: modern tools to help brands be more responsible with their media investment, and privacy-friendly targeting products to optimize programmatic media. Advertisers deploying modern brand responsibility strategies will now have easy access to all of these new partners in the Contextual Data Marketplace®. For the ...

Last week, Centro announced the release of their new Basis platform, a first-of-its-kind automatic contextual category recommendation solution that leverages marketers’ historical first-party data about best-performing audiences to inform future targeting strategies–available natively, within a DSP. Peer39 is proud to partner with Centro to power their Contextual Intelligence software in the Basis platform, and to help provide advertisers with unprecedented transparency into their data and targeting metrics. What is contextual Intelligence? Basis is the first demand-side platform to offer contextual category recommendations based on first-party data from advertisers. Advertisers can use this feature natively within their DSP to automatically analyze the overall performance of a brand or ...

The start of July in North America marks an annual boost in demand for advertisers selling summer apparel, consumables, and outdoor living products. The combination of warm weather, Independence Day, and Canada Day all coincide to make the first week of July a busy one for businesses and advertisers in this market segment. Of course, the demand for these products is heavily influenced by regional weather patterns across the continent, as shown by data produced by Planalytics. This year, for example, we’re seeing unprecedented heatwaves in the North West, with comparatively cooler temperatures in the central and eastern parts of the country. This, undoubtedly, has advertisers scratching their heads about how to allocate their spend, and which products to push on a regional basis. This ...

Solution brings together brands’ historical performance and insights, helping buyers migrate to an informed, always-on, cookie-free data strategy New York — May 18, 2021 — Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual Onboarding, helping advertisers, data companies, and publishers turn their first-party audience data into contextual signals. Advertisers have spent years investing in their first-party understanding of their customers. Peer39’s new solution takes that historic first-party intelligence and marries it to where the market is going, providing performance, scale, and compliance, while giving brands the added confidence to expand their most valuable asset. These resulting ...

Collaborative effort lowers barrier of entry for unconventional contextual data companies to enter the programmatic advertising landscape New York — March 2, 2021 — Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace®, a first-of-its-kind data Marketplace that gives advertisers direct access to innovative cookie-free data sets from emerging contextual data providers, while making these providers’ insights more easily accessible to programmatic ad buyers. The Contextual Data Marketplace® extends Peer39’s sophisticated layered system of components, processes, models and technology to data partners, helping these providers create new data products and then make them available, at scale, on leading DSPs. At launch, buyers ...

The events of 2020 have shown advertisers and brands undeniable proof that the way we’ve done advertising for years has limitations that impact the effectiveness of ad campaigns. The legacy brand safety practice of blocking is an all-or-nothing approach that reduces available impressions on high-quality content that actually is safe, as we found in the early days of the pandemic. Shifting focus from safety to suitability The industry has been working to address the problem of brand safety, which led to the formation of the Global Alliance for Responsible Media (GARM) and development of the GARM Brand Safety Floor and Suitability Framework. In response to the release of the GARM standards, Peer39 released new brand suitability controls so you can select the right risk levels for each ...

Advanced pre-bid semantic targeting controls and monthly insights are now available, in support of 4A’s and GARM suitability framework New York – December 17, 2020 – Peer39, the leading global provider of semantic intelligence, today launched its brand suitability controls, giving brands and agencies the ability to apply and modernize their own suitability targeting standards for programmatic ad buys. For the very first time, brands can leverage a contextual algorithm that combines both inclusion and exclusion decisioning to execute media buys that match each brand’s bespoke brand suitability guidelines. Early research has shown that the adjustable suitability settings have provided buyers with access to more than 20% additional inventory volume in some key contextual categories. The ...

Contextual CTV offering adds new levels of accuracy, scale, and transparency, aligning expectations with modern digital marketing. New York – November 17, 2020 – Peer39, a global independent cookie-free data and intelligence company, today launched a cookie-free contextual planning and targeting tool set for connected TV (CTV) advertising. For the very first time, CTV buyers can now utilize Peer39’s contextual analysis to understand the programming surrounding CTV ad impressions, giving them deeper insights for contextually planning, targeting and activating CTV campaigns. This evolutionary step in CTV ad targeting gives buyers more data and intelligence on inventory, helping solve CTV’s primary issues of fragmentation, transparency, inefficient buying, and insufficient contextual ...