6 min read
David Simutis: Oct 26, 2022 11:07:34 AM
While CTV advertising is becoming an increasingly popular outlet for programmatic ad spend—with 66% of advertisers planning to increase their CTV budgets—the practice is not without its brand safety risks. Knowing how to limit brand safety risk in...
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5 min read
David Simutis: Oct 17, 2022 4:06:09 PM
Cookies have long defined online marketing. But soon, certain types of cookies will be phased out of the digital advertising industry all together....
3 min read
We recently sat down with Joe Kyriakoza, vice president and general manager of thePolk Automotive Solutions portfolio at S&P Global Mobility - which...
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6 min read
David Simutis: Oct 3, 2022 10:00:00 AM
Third-party cookies have long been a digital advertising staple across virtually all web browsers, including Google Chrome, Mozilla Firefox,...
6 min read
David Simutis: Sep 27, 2022 2:47:34 PM
Programmatic ad spend is continuing to grow, with budgets expected to hit $725 billion in 2026 (up from $418 billion in 2021). Contextual traffic is...
2 min read
David Simutis: Sep 14, 2022 2:16:13 PM
Do you know how to spot a fake?
7 min read
David Simutis: Sep 8, 2022 6:08:52 PM
Since the start of the pandemic in 2020, OTT video has seen a dramatic rise in popularity and use across the world. CTV and OTT was once seen as...
8 min read
David Simutis: Aug 26, 2022 12:45:40 PM
No matter your industry, reputation matters, especially regarding the sites you choose for digital advertising without relying on users’ personal...
7 min read
David Simutis: Aug 24, 2022 5:51:17 PM
As Made for Advertising (MFA) settles into becoming a permanent fixture across the advertising ecosystem, marketers need to understand what it is,...
