1 min read
Victoria Porras: Nov 16, 2023 1:20:30 PM
Online video has become a dominant force in the world of advertising. Brands and marketers are constantly seeking ways to maximize their reach and engagement through video content – making it essential to optimize ad placements to ensure they are...
Read More
2 min read
Patrick Bobilin: Sep 28, 2023 9:00:00 AM
By now you know of the strange and interesting kinds of art and writing that AI can produce. It's been fun to play with tools like ChatGPT and AI...
6 min read
David Simutis: Sep 19, 2023 8:45:15 AM
Attention has all the makings of the next “it” metric in digital advertising. Because Attention Metrics don’t rely on consumer data, they will be...
5 min read
David Simutis: Aug 2, 2023 9:45:00 AM
With full cookie deprecation in Google Chrome rapidly approaching in the second half of 2024, advertisers must continue to find new ways to target...
3 min read
Patrick Bobilin: Jul 24, 2023 3:26:55 PM
The cookie has been "dying" for so long at this point, it’s easy to get complacent and assume it’s not going to happen. Well, according to Google, it...
4 min read
Patrick Bobilin: Jul 21, 2023 8:45:00 AM
In the world of digital advertising, brand safety remains a paramount concern for advertisers. With the rise of programmatic advertising and the...
3 min read
A guest blog post from Jason Andersen, who heads Strategic Initiatives and Partner Enablement for Experian Marketing Services. As the digital...
2 min read
Patrick Bobilin: Jun 14, 2023 6:00:00 PM
The more advertising buyers know about placement locations, the more confident they can be about ROI, performance, and brand suitability and safety.
6 min read
David Simutis: May 16, 2023 9:45:00 AM
Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices...
