Blog

Solutions and insights.

 

2 min read

Winning the Sports Ad Game on CTV: How Peer39 Brings Precision to a Fragmented Arena

Sports content isn’t slowing down. With the 2026 Major League Baseball season in full swing and and major global events like the FIFA World Cup and Wimbledon driving even more streaming viewership, sports remains one of the most sought-after...

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3 min read

Burnout Is Hurting Agencies. Clarity Can Save Them.

How Peer39 gives media teams breathing room without losing control or performance.

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2 min read

Taking Back Control In CTV: Custom CTV Keywords

"I don't know. What do you want to watch?"

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1 min read

Takeaways from CTV Connect 2025: CTV Expectations & Challenges

CTV Connect brought together over 500 decision-makers from across the entire Connected TV ecosystem for a two-day conference in New York City. With...

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2 min read

Achieving Clarity in CTV Advertising with a Transparent Optimization Metric

If Peer39 was in the food business, our Quality Score would be an overall rating that would be on food packaging: a number between 1-100 that took...

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2 min read

Takeaways from CES 2025: CTV Innovations, Analytics, and the Path to Simplicity

Home from CES, people might be caught up on rest by now, but not necessarily on their follow-up emails. This backlog means it was successful CES—a...

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Panelists at the Brand Safety Summit

1 min read

Disrupting the Status Quo in CTV at the Brand Safety Summit

Transparency is a cornerstone of Peer39's solutions—CTV and otherwise—so it made perfect sense for us to participate in the open and honest...

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3 min read

Overcoming Challenges in Programmatic CTV Advertising: A Buyer's Guide

Programmatic buyers face unique challenges that can hinder the effectiveness of their CTV campaigns. The rigid structure of Private Marketplace (PMP)...

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