5 min read
David Simutis: Dec 23, 2022 4:54:03 PM
Cookies (especially third-party cookies) have long been the backbone of digital marketing efforts: behavioral targeting. However, the end of the cookie is near—and so, too, may be the end of behavioral targeting’s reign as digital advertising’s...
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5 min read
David Simutis: Nov 30, 2022 10:32:28 AM
With programmatic inventories shrinking, and costs rising, understanding how connected TV advertising works will help you maximize your return on...
5 min read
David Simutis: Nov 28, 2022 11:51:08 AM
Daily digital media consumption is predicted to increase by nine minutes to eight hours and 23 minutes in 2023. That’s a lot of time spent reading...
4 min read
David Simutis: Nov 2, 2022 2:57:11 PM
Everything seems to be getting faster. The speed at which businesses do, well, business, continues to accelerate. Digital and CTV advertising are no...
6 min read
David Simutis: Oct 26, 2022 11:07:34 AM
While CTV advertising is becoming an increasingly popular outlet for programmatic ad spend—with 66% of advertisers planning to increase their CTV...
5 min read
David Simutis: Oct 17, 2022 4:06:09 PM
Cookies have long defined online marketing. But soon, certain types of cookies will be phased out of the digital advertising industry all together....
3 min read
We recently sat down with Joe Kyriakoza, vice president and general manager of thePolk Automotive Solutions portfolio at S&P Global Mobility - which...
6 min read
David Simutis: Oct 3, 2022 10:00:00 AM
Third-party cookies have long been a digital advertising staple across virtually all web browsers, including Google Chrome, Mozilla Firefox,...
6 min read
David Simutis: Sep 27, 2022 2:47:34 PM
Programmatic ad spend is continuing to grow, with budgets expected to hit $725 billion in 2026 (up from $418 billion in 2021). Contextual traffic is...
