2 min read
Ben Chansky: May 8, 2024 3:43:21 PM
Fake CTV Inventory is still on the rise and other advertiser benchmarks you need for success in CTV As ConnectedTV (CTV) continues its dominant ascent - with estimates that it will overtake all over viewing in 2025 - benchmarks for performance,...
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1 min read
Ben Chansky: Apr 18, 2024 3:22:52 PM
In the ever-evolving landscape of digital advertising, ConnectedTV (CTV) has emerged as a powerhouse, offering advertisers unparalleled reach and...
2 min read
David Simutis: Mar 21, 2024 8:45:00 AM
Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up...
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David Simutis: Feb 8, 2024 6:24:12 PM
If you were trying to scale your CTV placements on content surrounding the Super Bowl, assuming you don’t have a $7m budget for in-game placement,...
2 min read
Victoria Porras: Jan 24, 2024 12:15:00 PM
In the ever-evolving landscape of political media, the 2024 Presidential election stands out as a pivotal moment, marked by extensive candidate...
3 min read
Ben Chansky: Jan 19, 2024 10:37:28 AM
It can be easy to get lost in the electronics part of the Consumer Electronics Show in Las Vegas, from Samsung's transparent TV's to a hair-dyeing...
2 min read
Victoria Porras: Dec 19, 2023 9:15:00 AM
Achieving success in the current CTV landscape demands precision, safety, transparency, scale, and uncompromising quality. Advertisers and buyers...
2 min read
Ben Chansky: Dec 8, 2023 9:21:20 AM
Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that...
2 min read
David Simutis: Nov 21, 2023 12:32:09 PM
Think of it as the 2.0 way to fight Made for Advertising sites. Improving upon our existing Made for Advertising Fraud category, Peer39 brings...
