5 min read
Patrick Bobilin: Aug 2, 2023 9:45:00 AM
With full cookie deprecation in Google Chrome rapidly approaching in the second half of 2024, advertisers must continue to find new ways to target their users and retain reach. The loss of behavioral targeting through third-party cookies raises a...
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3 min read
Patrick Bobilin: Jul 24, 2023 3:26:55 PM
The cookie has been "dying" for so long at this point, it’s easy to get complacent and assume it’s not going to happen. Well, according to Google, it...
4 min read
Patrick Bobilin: Jul 21, 2023 8:45:00 AM
In the world of digital advertising, brand safety remains a paramount concern for advertisers. With the rise of programmatic advertising and the...
3 min read
A guest blog post from Jason Andersen, who heads Strategic Initiatives and Partner Enablement for Experian Marketing Services. As the digital...
2 min read
Patrick Bobilin: Jun 14, 2023 6:00:00 PM
The more advertising buyers know about placement locations, the more confident they can be about ROI, performance, and brand suitability and safety.
6 min read
David Simutis: May 16, 2023 9:45:00 AM
Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices...
6 min read
David Simutis: May 2, 2023 4:25:32 PM
Programmatic advertising is a widely-used and fast-growing segment of digital marketing that uses automated tools and real-time bidding to purchase...
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5 min read
David Simutis: Mar 22, 2023 5:43:38 PM
The time has come to prepare for the final end of third-party cookies and start executing your strategies. Pivoting towards contextual advertising...
3 min read
David Simutis: Mar 2, 2023 4:39:44 PM
Imagine after finishing a long day that you're sitting down to stream the latest episode of the top gritty true-crime thriller of the moment. As soon...
