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CTV (8)

1 min read

Experian joins Peer39 Contextual Data Marketplace®

Picture of David Simutis David Simutis: Jun 8, 2022 7:51:17 PM

When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest...

Contextual Targeting CTV
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14 min read

Contextual CTV Advertising: Target or Avoid by Content, Genre & Content

Picture of Ben Chansky Ben Chansky: Apr 20, 2021 3:31:43 AM

In just two decades, there have been drastic changes to how consumers access entertainment. It wasn’t that long ago when pay television was the new...

Contextual Targeting CTV
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