6 min read
David Simutis: Oct 26, 2022 11:07:34 AM
While CTV advertising is becoming an increasingly popular outlet for programmatic ad spend—with 66% of advertisers planning to increase their CTV...
7 min read
David Simutis: Sep 8, 2022 6:08:52 PM
Since the start of the pandemic in 2020, OTT video has seen a dramatic rise in popularity and use across the world. CTV and OTT was once seen as...
1 min read
David Simutis: Jun 8, 2022 7:51:17 PM
When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest...
14 min read
Ben Chansky: Apr 20, 2021 3:31:43 AM
In just two decades, there have been drastic changes to how consumers access entertainment. It wasn’t that long ago when pay television was the new...
