1 min read
Ben Chansky: May 17, 2024, 11:15:10 AM
The Path to Programmatic In the early days of online advertising, direct site buys were the name of the game to secure inventory. As time passed,...
2 min read
Ben Chansky: May 8, 2024, 3:43:21 PM
Fake CTV Inventory is still on the rise and other advertiser benchmarks you need for success in CTV As ConnectedTV (CTV) continues its dominant...
1 min read
Ben Chansky: Apr 18, 2024, 3:22:52 PM
In the ever-evolving landscape of digital advertising, ConnectedTV (CTV) has emerged as a powerhouse, offering advertisers unparalleled reach and...
1 min read
David Simutis: Feb 8, 2024, 6:24:12 PM
If you were trying to scale your CTV placements on content surrounding the Super Bowl, assuming you don’t have a $7m budget for in-game placement,...
3 min read
Ben Chansky: Jan 19, 2024, 10:37:28 AM
It can be easy to get lost in the electronics part of the Consumer Electronics Show in Las Vegas, from Samsung's transparent TV's to a hair-dyeing...
2 min read
Victoria Porras: Dec 19, 2023, 9:15:00 AM
Achieving success in the current CTV landscape demands precision, safety, transparency, scale, and uncompromising quality. Advertisers and buyers...
2 min read
Ben Chansky: Dec 8, 2023, 9:21:20 AM
Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that...
2 min read
Patrick Bobilin: Jun 14, 2023, 6:00:00 PM
The more advertising buyers know about placement locations, the more confident they can be about ROI, performance, and brand suitability and safety.
6 min read
David Simutis: May 16, 2023, 9:45:00 AM
Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices...
