6 min read
David Simutis: May 16, 2023 9:45:00 AM
Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices...
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5 min read
David Simutis: Nov 30, 2022 10:32:28 AM
With programmatic inventories shrinking, and costs rising, understanding how connected TV advertising works will help you maximize your return on...
4 min read
David Simutis: Nov 2, 2022 2:57:11 PM
Everything seems to be getting faster. The speed at which businesses do, well, business, continues to accelerate. Digital and CTV advertising are no...
6 min read
David Simutis: Oct 26, 2022 11:07:34 AM
While CTV advertising is becoming an increasingly popular outlet for programmatic ad spend—with 66% of advertisers planning to increase their CTV...
7 min read
David Simutis: Sep 8, 2022 6:08:52 PM
Since the start of the pandemic in 2020, OTT video has seen a dramatic rise in popularity and use across the world. CTV and OTT was once seen as...
1 min read
David Simutis: Jun 8, 2022 7:51:17 PM
When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest...
14 min read
Ben Chansky: Apr 20, 2021 3:31:43 AM
In just two decades, there have been drastic changes to how consumers access entertainment. It wasn’t that long ago when pay television was the new...
