Blog

3 min read

CTV Needs Context This Holiday Season — Where Intent Meets Action

Holiday 2025 shoppers are sending mixed signals. On one hand, many are still playing it safe: 66% are trading down for lower-priced goods, and over...

2 min read

The Hidden Cost of CTV in Holiday H2 2025 (and How to Avoid It)

If you haven't started on your holiday shopping, you're behind. According to the latest Basis + GWI Holiday Trends Report, 90% of U.S. gift-givers...

2 min read

Winning the Sports Ad Game on CTV: How Peer39 Brings Precision to a Fragmented Arena

Sports content isn’t slowing down. It’s now the second-largest genre on FAST channels, and one of the most sought-after categories in CTV. With fans...

3 min read

Burnout Is Hurting Agencies. Clarity Can Save Them.

How Peer39 gives media teams breathing room without losing control or performance.

2 min read

Peer39 Primes You for Amazon DSP Success

David Simutis: Jun 11, 2025 4:58:06 PM

2 min read

Taking Back Control In CTV: Custom CTV Keywords

David Simutis: Mar 26, 2025 1:58:57 PM

"I don't know. What do you want to watch?"

1 min read

Takeaways from CTV Connect 2025: CTV Expectations & Challenges

CTV Connect brought together over 500 decision-makers from across the entire Connected TV ecosystem for a two-day conference in New York City. With...

2 min read

Achieving Clarity in CTV Advertising with a Transparent Optimization Metric

David Simutis: Jan 22, 2025 12:37:35 PM

If Peer39 was in the food business, our Quality Score would be an overall rating that would be on food packaging: a number between 1-100 that took...

2 min read

Takeaways from CES 2025: CTV Innovations, Analytics, and the Path to Simplicity

David Simutis: Jan 13, 2025 4:06:57 PM

Home from CES, people might be caught up on rest by now, but not necessarily on their follow-up emails. This backlog means it was successful CES—a...