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2 min read
Winning the 2025 Shopping Season with Smarter CTV
With viewership surges, streaming ad inventory fills quickly, and competition for consumer attention hits its peak in the holiday season.
CTV (5)
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2 min read
The Revolution in CTV: Peer39's Program-Level Targeting Now Available within Basis DSP
David Simutis: Aug 8, 2025 11:33:11 AM
With the rapidly evolving CTV landscape, advertisers are constantly seeking greater control, transparency, and effectiveness in their campaigns....
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3 min read
CTV Needs Context This Holiday Season — Where Intent Meets Action
Holiday 2025 shoppers are sending mixed signals. On one hand, many are still playing it safe: 66% are trading down for lower-priced goods, and over...
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2 min read
The Hidden Cost of CTV in Holiday H2 2025 (and How to Avoid It)
If you haven't started on your holiday shopping, you're behind. According to the latest Basis + GWI Holiday Trends Report, 90% of U.S. gift-givers...
2 min read
Winning the Sports Ad Game on CTV: How Peer39 Brings Precision to a Fragmented Arena
Sports content isn’t slowing down. With the 2026 Major League Baseball season in full swing and and major global events like the FIFA World Cup and...
3 min read
Burnout Is Hurting Agencies. Clarity Can Save Them.
How Peer39 gives media teams breathing room without losing control or performance.
2 min read
Taking Back Control In CTV: Custom CTV Keywords
David Simutis: Mar 26, 2025 1:58:57 PM
"I don't know. What do you want to watch?"
1 min read
Takeaways from CTV Connect 2025: CTV Expectations & Challenges
CTV Connect brought together over 500 decision-makers from across the entire Connected TV ecosystem for a two-day conference in New York City. With...
