Topic:
Ctv

Experian joins Peer39 Contextual Data Marketplace®
Contextual Targeting CTV

Experian joins Peer39 Contextual Data Marketplace®

When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest Contextual Data Marketplace partner, giving advertisers privacy-safe, cookie-free, location-based data for Purchase Affinity and Demographics categories.

By

David Simutis

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Jun 8, 2022

Contextual connected TV (CTV) advertising: the next evolution for marketers
Contextual Targeting CTV

Contextual connected TV (CTV) advertising: the next evolution for marketers

In just two decades, there have been drastic changes to how consumers access entertainment. It wasn’t that long ago when pay television was the new thing and we regularly drove to the video store to pick out a few movies to watch on the weekend. Today, the video stores are long gone and, for many, so are the original iterations of pay television (cable/satellite). More and more consumers are cord-cutting and turning to streaming content instead. The library of content we have can immediately tap into far exceeds even the largest video store library back in the day and provides access to and discovery of older titles, along with frequent new additions. In addition, consumers can watch this content in so many more ways than ever before, including via their smartphones and streaming TV ...

By

Ben Chansky

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Apr 20, 2021