Blog

1 min read

Audience Discovery Starts With What People Love — Not Who They Are

Audience growth doesn’t need identity graphs, third-party cookies, or a four-step handoff between “signals.” People tell you what they care about...

3 min read

Peer39 Interview Series: David Nyurenberg, SVP of Digital at Intermedia Advertising

David Simutis: Nov 14, 2025, 1:02:28 PM

2 min read

How Peer39 Analytics Drive Mid-Flight Optimization

The most expensive impressions in any campaign are the ones you keep buying after you know they are underperforming. Mid-flight optimization exists...

2 min read

To Get The Most Of Q4, Buy Premium CTV Without The Premium Hassle

David Simutis: Nov 5, 2025, 2:32:04 PM

As Q4 nears the end, successful advertisers aren't sweating the pressure to deliver performance under tight timelines. These buyers are moving at the...

2 min read

Adweek 2025 Recap and Takeaways

2 min read

Why Brand Suitability Controls Are Hurting Performance

Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...

1 min read

Using Keywords for CTV: 4 High-Impact Strategies.

Keyword controls transform CTV.

2 min read

1 in 5 CTV Impressions Are Fake — Here’s How to Avoid Them

Connected TV (CTV) campaigns are supposed to offer premium, high-quality ad experiences. But there’s a hidden problem draining performance and...

1 min read

From Guesswork to Clarity: A Buyer’s Guide to Program-Level Controls

Buying CTV shouldn't feel like guessing. Yet for too long, advertisers have had to make blind bets on where their ads appear, often hoping they show...