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2 min read
How Peer39 Analytics Drive Mid-Flight Optimization
The most expensive impressions in any campaign are the ones you keep buying after you know they are underperforming. Mid-flight optimization exists...
CTV (4)
2 min read
To Get The Most Of Q4, Buy Premium CTV Without The Premium Hassle
David Simutis: Nov 5, 2025 2:32:04 PM
As Q4 nears the end, successful advertisers aren't sweating the pressure to deliver performance under tight timelines. These buyers are moving at the...
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2 min read
Why Brand Suitability Controls Are Hurting Performance
Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...
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2 min read
1 in 5 CTV Impressions Are Fake — Here’s How to Avoid Them
Connected TV (CTV) campaigns are supposed to offer premium, high-quality ad experiences. But there’s a hidden problem draining performance and...
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1 min read
From Guesswork to Clarity: A Buyer’s Guide to Program-Level Controls
Buying CTV shouldn't feel like guessing. Yet for too long, advertisers have had to make blind bets on where their ads appear, often hoping they show...
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2 min read
Why CTV Targeting Fails Marketers And How To Fix It
Streaming audiences are expanding, content options are exploding, and brands are pouring budgets into premium, lean-back environments.
