2 min read
CTV (4)
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2 min read
Why Brand Suitability Controls Are Hurting Performance
Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...
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2 min read
1 in 5 CTV Impressions Are Fake — Here’s How to Avoid Them
Connected TV (CTV) campaigns are supposed to offer premium, high-quality ad experiences. But there’s a hidden problem draining performance and...
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1 min read
From Guesswork to Clarity: A Buyer’s Guide to Program-Level Controls
Buying CTV shouldn't feel like guessing. Yet for too long, advertisers have had to make blind bets on where their ads appear, often hoping they show...
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2 min read
Why CTV Targeting Fails Marketers And How To Fix It
Streaming audiences are expanding, content options are exploding, and brands are pouring budgets into premium, lean-back environments.
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2 min read
Winning the 2025 Shopping Season with Smarter CTV
With viewership surges, streaming ad inventory fills quickly, and competition for consumer attention hits its peak in the holiday season.
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2 min read
The Revolution in CTV: Peer39's Program-Level Targeting Now Available within Basis DSP
David Simutis: Aug 8, 2025 11:33:11 AM
With the rapidly evolving CTV landscape, advertisers are constantly seeking greater control, transparency, and effectiveness in their campaigns....
