Topic:
Ctv

With the rapidly evolving CTV landscape, advertisers are constantly seeking greater control, transparency, and effectiveness in their campaigns. Peer39 is excited to announce a significant advancement: its powerful program-level categories and custom keyword targeting capabilities are now available for users of Basis DSP.

Holiday 2025 shoppers are sending mixed signals. On one hand, many are still playing it safe: 66% are trading down for lower-priced goods, and over half say they’re prioritizing essentials. But optimism is rising. According to Salesforce’s 2025 Holiday Shopping Predictions more consumers report their finances are improving, and spending is shifting back toward physical goods.

If you haven't started on your holiday shopping, you're behind. According to the latest Basis + GWI Holiday Trends Report, 90% of U.S. gift-givers plan to spend the same or more than last year, even as nearly 70% say they’re sticking to a strict budget. That means advertisers are racing to capture attention early, often, and efficiently.

Sports content isn’t slowing down. It’s now the second-largest genre on FAST channels, and one of the most sought-after categories in CTV. With fans tuning in across dozens of platforms and devices, advertisers are following suit.

How Peer39 gives media teams breathing room without losing control or performance.

"I don't know. What do you want to watch?"

CTV Connect brought together over 500 decision-makers from across the entire Connected TV ecosystem for a two-day conference in New York City. With so much growth and rapid changes, there were lively conversations, panels, and roundtables around measurement, audience engagement, AI, budgeting strategies, and transparency.

If Peer39 was in the food business, our Quality Score would be an overall rating that would be on food packaging: a number between 1-100 that took into consideration serving size, ingredients, vitamin content percentage, calories, cost, and flavor.