Topic:
Ctv

Achieving success in the current CTV landscape demands precision, safety, transparency, scale, and uncompromising quality. Advertisers and buyers accustomed to a high level of granular controls available for web and mobile advertising, have often found CTV to be a black box for targeting and analytics. With that in mind, Peer39 is focused on providing solutions tailored to delivering triumphant CTV campaigns.

Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that Peer39's team of researchers discovered after spending 10 weeks uncovering what is really going on across Fake and Divisive CTV channels - and who is buying this inventory.

The more advertising buyers know about placement locations, the more confident they can be about ROI, performance, and brand suitability and safety.

Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices straight into viewers’ homes.

With programmatic inventories shrinking, and costs rising, understanding how connected TV advertising works will help you maximize your return on investment from this growing medium.

Everything seems to be getting faster. The speed at which businesses do, well, business, continues to accelerate. Digital and CTV advertising are no exception; speed is crucial for all types of digital advertising, but it’s especially pertinent regarding pre-bid targeting. But before we get into why speed matters, let’s take a high-level view of how pre-bid targeting works to set the stage.

While CTV advertising is becoming an increasingly popular outlet for programmatic ad spend—with 66% of advertisers planning to increase their CTV budgets—the practice is not without its brand safety risks. Knowing how to limit brand safety risk in CTV advertising should be a priority for any company looking to scale to these channels this year and beyond.

Since the start of the pandemic in 2020, OTT video has seen a dramatic rise in popularity and use across the world. CTV and OTT was once seen as merely an alternative to traditional cable and other linear television platforms amongst a small contingent of cord-cutters. Now, they are the industry norm.

When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest Contextual Data Marketplace partner, giving advertisers privacy-safe, cookie-free, location-based data for Purchase Affinity and Demographics categories.