1 min read
Takeaways from CTV Connect 2025: CTV Expectations & Challenges
CTV Connect brought together over 500 decision-makers from across the entire Connected TV ecosystem for a two-day conference in New York City. With...
CTV (3)
2 min read
Achieving Clarity in CTV Advertising with a Transparent Optimization Metric
David Simutis: Jan 22, 2025 12:37:35 PM
If Peer39 was in the food business, our Quality Score would be an overall rating that would be on food packaging: a number between 1-100 that took...
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2 min read
Takeaways from CES 2025: CTV Innovations, Analytics, and the Path to Simplicity
David Simutis: Jan 13, 2025 4:06:57 PM
Home from CES, people might be caught up on rest by now, but not necessarily on their follow-up emails. This backlog means it was successful CES—a...
1 min read
Disrupting the Status Quo in CTV at the Brand Safety Summit
Transparency is a cornerstone of Peer39's solutions—CTV and otherwise—so it made perfect sense for us to participate in the open and honest...
3 min read
Overcoming Challenges in Programmatic CTV Advertising: A Buyer's Guide
David Simutis: Oct 7, 2024 2:20:33 PM
Programmatic buyers face unique challenges that can hinder the effectiveness of their CTV campaigns. The rigid structure of Private Marketplace (PMP)...
2 min read
The State of CTV Inventory & Impressions in Q2 2024
Ben Chansky: Sep 10, 2024 4:39:36 PM
Key Insights from Peer39's Q2 2024 CTV Benchmarks Report Programmatic CTV advertising is projected to take 10% of of global ad spending next year,...
2 min read
CTV Goes Biddable: What Buyers Need as Inventory Grows
Victoria Porras: Jun 7, 2024 11:35:17 AM
Biddable opportunities within CTV represent a paradigm shift in the way advertisers buy and sell ad inventory. In its infancy, CTV buys relied mainly...
2 min read
Programmatic I/O 2024: What We Heard and Saw
David Simutis: Jun 4, 2024 11:32:48 AM
Key Insights from Programmatic I/O Las Vegas 2024 Finally fully rested after non-stop meetings, panels, and social activities at Las Vegas'...
1 min read
Adform Welcomes Contextual CTV Capabilities with Peer39
Ben Chansky: May 17, 2024 11:15:10 AM
The Path to Programmatic In the early days of online advertising, direct site buys were the name of the game to secure inventory. As time passed,...
