Blog

1 min read

Solving the "Fake CTV" Crisis: Protecting Your Budget

David Simutis: Feb 26, 2026 1:30:00 PM

Every advertiser assumes that when they buy a CTV impression, it is appearing on a television screen during a show. Unfortunately, Peer39 data...

1 min read

Beyond the App: Why Program-Level Targeting is the New Standard for CTV

David Simutis: Feb 25, 2026 2:51:05 PM

Connected TV (CTV) advertisers have had to play a game of "best guess" with their media buys. When buying programmatically, the industry standard has...

1 min read

5 Ad Quality Myths Debunked

Ad quality has become a performance driver, but myths still hold many advertisers back. Let’s break down the biggest misconceptions with data and...

2 min read

What’s Working in Ad Quality Controls Right Now

As ad quality continues to dominate the digital conversation, one thing is clear: the most effective strategies increasingly prioritize CTV and...

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Ad Quality in 2026: Major Shifts & Industry Trends

As 2026 kicks off, Connected TV (CTV) continues its explosive growth and with it, the need for quality ad placements has never been more urgent. With...

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Build a CTV Performance Loop that Compounds

CTV is premium, but premium does not guarantee performance. What separates strong results from average results is a simple loop: plan with real...

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Audience Discovery Starts With What People Love — Not Who They Are

Audience growth doesn’t need identity graphs, third-party cookies, or a four-step handoff between “signals.” People tell you what they care about...

3 min read

Peer39 Interview Series: David Nyurenberg, SVP of Digital at Intermedia Advertising

David Simutis: Nov 14, 2025 1:02:28 PM

2 min read

How Peer39 Analytics Drive Mid-Flight Optimization

The most expensive impressions in any campaign are the ones you keep buying after you know they are underperforming. Mid-flight optimization exists...