Blog

2 min read

Why Brand Suitability Controls Are Hurting Performance

Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...

1 min read

Using Keywords for CTV: 4 High-Impact Strategies.

Keyword controls transform CTV.

2 min read

1 in 5 CTV Impressions Are Fake — Here’s How to Avoid Them

Connected TV (CTV) campaigns are supposed to offer premium, high-quality ad experiences. But there’s a hidden problem draining performance and...

1 min read

From Guesswork to Clarity: A Buyer’s Guide to Program-Level Controls

Buying CTV shouldn't feel like guessing. Yet for too long, advertisers have had to make blind bets on where their ads appear, often hoping they show...

3 min read

Peer39 Interview Series: Freewheel's Andrew Policastro

2 min read

Why CTV Targeting Fails Marketers And How To Fix It

Streaming audiences are expanding, content options are exploding, and brands are pouring budgets into premium, lean-back environments.

2 min read

Winning the 2025 Shopping Season with Smarter CTV

With viewership surges, streaming ad inventory fills quickly, and competition for consumer attention hits its peak in the holiday season.

2 min read

The Revolution in CTV: Peer39's Program-Level Targeting Now Available within Basis DSP

David Simutis: Aug 8, 2025 11:33:11 AM

With the rapidly evolving CTV landscape, advertisers are constantly seeking greater control, transparency, and effectiveness in their campaigns....

3 min read

CTV Needs Context This Holiday Season — Where Intent Meets Action

Holiday 2025 shoppers are sending mixed signals. On one hand, many are still playing it safe: 66% are trading down for lower-priced goods, and over...