Blog

2 min read

Peer39 Primes You for Amazon DSP Success

David Simutis: Jun 11, 2025 4:58:06 PM

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Taking Back Control In CTV: Custom CTV Keywords

David Simutis: Mar 26, 2025 1:58:57 PM

"I don't know. What do you want to watch?"

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Takeaways from CTV Connect 2025: CTV Expectations & Challenges

CTV Connect brought together over 500 decision-makers from across the entire Connected TV ecosystem for a two-day conference in New York City. With...

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Achieving Clarity in CTV Advertising with a Transparent Optimization Metric

David Simutis: Jan 22, 2025 12:37:35 PM

If Peer39 was in the food business, our Quality Score would be an overall rating that would be on food packaging: a number between 1-100 that took...

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Takeaways from CES 2025: CTV Innovations, Analytics, and the Path to Simplicity

David Simutis: Jan 13, 2025 4:06:57 PM

Home from CES, people might be caught up on rest by now, but not necessarily on their follow-up emails. This backlog means it was successful CES—a...

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Disrupting the Status Quo in CTV at the Brand Safety Summit

Transparency is a cornerstone of Peer39's solutions—CTV and otherwise—so it made perfect sense for us to participate in the open and honest...

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Overcoming Challenges in Programmatic CTV Advertising: A Buyer's Guide

David Simutis: Oct 7, 2024 2:20:33 PM

Programmatic buyers face unique challenges that can hinder the effectiveness of their CTV campaigns. The rigid structure of Private Marketplace (PMP)...

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The State of CTV Inventory & Impressions in Q2 2024

Ben Chansky: Sep 10, 2024 4:39:36 PM

Key Insights from Peer39's Q2 2024 CTV Benchmarks Report Programmatic CTV advertising is projected to take 10% of of global ad spending next year,...

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CTV Goes Biddable: What Buyers Need as Inventory Grows

Victoria Porras: Jun 7, 2024 11:35:17 AM

Biddable opportunities within CTV represent a paradigm shift in the way advertisers buy and sell ad inventory. In its infancy, CTV buys relied mainly...