3 min read
David Simutis: Mar 26, 2026 9:59:24 AM
In the CTV space, "premium" should describe the on-screen content. But it often describes how the inventory was packaged and sold. As budgets moved...
3 min read
David Simutis: Mar 20, 2026 12:06:53 PM
Not all of CTV's unique complexities are easily solved, but when it comes to campaign performance, getting some of the basics fixed can make a huge...
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2 min read
The most expensive impressions in any campaign are the ones you keep buying after you know they are underperforming. Mid-flight optimization exists...
2 min read
David Simutis: Nov 5, 2025 2:32:04 PM
As Q4 nears the end, successful advertisers aren't sweating the pressure to deliver performance under tight timelines. These buyers are moving at the...
2 min read
David Simutis: Jan 22, 2025 12:37:35 PM
If Peer39 was in the food business, our Quality Score would be an overall rating that would be on food packaging: a number between 1-100 that took...
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2 min read
David Simutis: Jan 13, 2025 4:06:57 PM
Home from CES, people might be caught up on rest by now, but not necessarily on their follow-up emails. This backlog means it was successful CES—a...
1 min read
Ben Chansky: Apr 18, 2024 3:22:52 PM
In the ever-evolving landscape of digital advertising, ConnectedTV (CTV) has emerged as a powerhouse, offering advertisers unparalleled reach and...
2 min read
David Simutis: Mar 21, 2024 8:45:00 AM
Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up...
