Blog

2 min read

How Peer39 Analytics Drive Mid-Flight Optimization

The most expensive impressions in any campaign are the ones you keep buying after you know they are underperforming. Mid-flight optimization exists...

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To Get The Most Of Q4, Buy Premium CTV Without The Premium Hassle

David Simutis: Nov 5, 2025 2:32:04 PM

As Q4 nears the end, successful advertisers aren't sweating the pressure to deliver performance under tight timelines. These buyers are moving at the...

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Adweek 2025 Recap and Takeaways

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Achieving Clarity in CTV Advertising with a Transparent Optimization Metric

David Simutis: Jan 22, 2025 12:37:35 PM

If Peer39 was in the food business, our Quality Score would be an overall rating that would be on food packaging: a number between 1-100 that took...

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Takeaways from CES 2025: CTV Innovations, Analytics, and the Path to Simplicity

David Simutis: Jan 13, 2025 4:06:57 PM

Home from CES, people might be caught up on rest by now, but not necessarily on their follow-up emails. This backlog means it was successful CES—a...

1 min read

Unlocking Programmatic CTV Success: The Power of Post-Buy Analytics

Ben Chansky: Apr 18, 2024 3:22:52 PM

In the ever-evolving landscape of digital advertising, ConnectedTV (CTV) has emerged as a powerhouse, offering advertisers unparalleled reach and...

2 min read

CTV and Cookieless Analytics: Performance, Context, Content, and Audience Data

David Simutis: Mar 21, 2024 8:45:00 AM

Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up...