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David Simutis: Mar 3, 2026 11:15:00 AM
Too often when the CTV industry talks about transparency, the focus is on outcomes, measurement standards, fraud detection, and fee structures.
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David Simutis: Mar 2, 2026 7:15:00 AM
Connected TV has always been praised for its "lean-back" experience—the high-impact, emotional storytelling of the big screen. However, it has lacked...
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David Simutis: Feb 26, 2026 1:30:00 PM
Every advertiser assumes that when they buy a CTV impression, it is appearing on a television screen during a show. Unfortunately, Peer39 data...
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David Simutis: Feb 25, 2026 2:51:05 PM
Connected TV (CTV) advertisers have had to play a game of "best guess" with their media buys. When buying programmatically, the industry standard has...
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Ad quality has become a performance driver, but myths still hold many advertisers back. Let’s break down the biggest misconceptions with data and...
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As ad quality continues to dominate the digital conversation, one thing is clear: the most effective strategies increasingly prioritize CTV and...
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As 2026 kicks off, Connected TV (CTV) continues its explosive growth and with it, the need for quality ad placements has never been more urgent. With...
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CTV is premium, but premium does not guarantee performance. What separates strong results from average results is a simple loop: plan with real...
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Audience growth doesn’t need identity graphs, third-party cookies, or a four-step handoff between “signals.” People tell you what they care about...
