3 min read
David Simutis: Oct 9, 2026, 2:29:29 PM
Show-level reporting has become one of the more welcome developments in programmatic CTV. Buyers who spent years doing the manual work to match...
3 min read
David Simutis: Oct 2, 2026, 5:03:44 PM
CTV bid stream metadata is incomplete and risky As CTV absorbed linear budgets, buyers brought linear expectations with them. They wanted to know...
2 min read
David Simutis: Sep 2, 2026, 4:18:25 PM
When CTV inventory turns out to be fake, mobile app-classified inventory is almost always where it's hiding. Peer39's benchmark data shows that...
3 min read
David Simutis: Aug 19, 2026, 1:42:13 PM
Brand safety tools were built for the open web, where pages tend to have text. A crawler reads the words on a given page, matches them against a...
1 min read
BTS retail is projected to hit $85.4 billion in 2026, up 3.3% year over year, and back-to-college has crossed $100 billion for the first time. Behind...
3 min read
David Simutis: Jul 8, 2026, 9:55:12 AM
Free ad-supported TV (FAST) has scale, reach, and premium content. It also has something smart buyers are starting to realize: the fastest-growing...
2 min read
David Simutis: Jun 30, 2026, 12:00:04 PM
Free ad-supported TV (FAST) buying often starts in a familiar place: advertisers pick a set of apps, layer on genre, maybe lean on a few curated...
3 min read
More than 22.5 billion minutes of Gunsmoke were streamed last year on free ad-supported TV (FAST) channels. If you went back in time 22.5 billion...
3 min read
David Simutis: May 11, 2026, 12:10:58 PM
A CTV bid request that contains no program information is not a malfunction. It is the norm. Peer39 analyzes more than 2.5 billion CTV bid requests...
