Blog

3 min read

Why algorithms are optimizing against the wrong things in FAST

More than 22.5 billion minutes of Gunsmoke were streamed last year on free ad-supported TV (FAST) channels. If you went back in time 22.5 billion...

3 min read

Why CTV Bid Requests Lose Program Data

David Simutis: May 11, 2026 12:10:58 PM

A CTV bid request that contains no program information is not a malfunction. It is the norm. Peer39 analyzes more than 2.5 billion CTV bid requests...

3 min read

How to Fix Program-Level Reach Gaps in CTV Targeting

David Simutis: May 6, 2026 7:30:00 AM

A CTV campaign that is not delivering is not always a budget problem or a bid price problem. A significant share of reach gaps in CTV trace back to...

3 min read

Knowing Where to Avoid Isn’t Enough. In 2026, Campaigns Need to Know Where to Invest.

The conversation around political advertising has shifted quickly over the past year. As budgets increase and competition intensifies, political...

4 min read

What CTV Looks Like When You Can Actually See It

CTV is delivering results. That part is clear.

3 min read

Contextual vs. Audience CTV Targeting for Agencies

David Simutis: May 5, 2026 9:15:00 AM

Agency trading desks running CTV campaigns face a version of this question on nearly every brief: do we target contextually, by audience, or some...

3 min read

Why Contextual CTV Targeting Misses Program-Level Reach

David Simutis: May 4, 2026 11:52:02 AM

Contextual targeting is built on a simple premise: match the ad to the content. Know what's playing, serve the right creative, reach the right...

3 min read

The CTV Stack Isn’t Broken. It’s Missing What Matters.

CTV has come a long way. What once felt experimental is now a core part of how advertisers reach audiences, and that shift is only accelerating....

3 min read

Inside Fake CTV: How Automation Gets Tricked and What to Do About It

David Simutis: Apr 8, 2026 5:45:33 PM