Blog

3 min read

How to Fix Program-Level Reach Gaps in CTV Targeting

David Simutis: May 6, 2026 7:30:00 AM

A CTV campaign that is not delivering is not always a budget problem or a bid price problem. A significant share of reach gaps in CTV trace back to...

3 min read

Knowing Where to Avoid Isn’t Enough. In 2026, Campaigns Need to Know Where to Invest.

The conversation around political advertising has shifted quickly over the past year. As budgets increase and competition intensifies, political...

4 min read

What CTV Looks Like When You Can Actually See It

CTV is delivering results. That part is clear.

3 min read

Contextual vs. Audience CTV Targeting for Agencies

David Simutis: May 5, 2026 9:15:00 AM

Agency trading desks running CTV campaigns face a version of this question on nearly every brief: do we target contextually, by audience, or some...

3 min read

Why Contextual CTV Targeting Misses Program-Level Reach

David Simutis: May 4, 2026 11:52:02 AM

Contextual targeting is built on a simple premise: match the ad to the content. Know what's playing, serve the right creative, reach the right...

3 min read

The CTV Stack Isn’t Broken. It’s Missing What Matters.

CTV has come a long way. What once felt experimental is now a core part of how advertisers reach audiences, and that shift is only accelerating....

3 min read

Inside Fake CTV: How Automation Gets Tricked and What to Do About It

David Simutis: Apr 8, 2026 5:45:33 PM

6 min read

The Streaming Battleground: Why CTV Is the New Political Front Line

Connected TV is no longer an experimental channel for political advertisers. It has become a foundational part of how campaigns reach voters at scale.

2 min read

From Channels to Content: The Shift Changing CTV Performance

Most CTV buying still assumes one thing. That where an ad runs tells you something about what a viewer is watching. In reality, it often does not. A...