1 min read
The 2026 back-to-school shopper isn't one audience. It's four, in the same bidstream.
BTS retail is projected to hit $85.4 billion in 2026, up 3.3% year over year, and back-to-college has crossed $100 billion for the first time. Behind...
CTV
3 min read
FAST is out-signaling the rest of CTV. Buyers should be using it now.
David Simutis: Jul 8, 2026, 9:55:12 AM
Free ad-supported TV (FAST) has scale, reach, and premium content. It also has something smart buyers are starting to realize: the fastest-growing...
2 min read
FAST channel advertising: a practical guide to signal-first buying
David Simutis: Jun 30, 2026, 12:00:04 PM
Free ad-supported TV (FAST) buying often starts in a familiar place: advertisers pick a set of apps, layer on genre, maybe lean on a few curated...
3 min read
Why algorithms are optimizing against the wrong things in FAST
More than 22.5 billion minutes of Gunsmoke were streamed last year on free ad-supported TV (FAST) channels. If you went back in time 22.5 billion...
3 min read
Why CTV Bid Requests Lose Program Data
David Simutis: May 11, 2026, 12:10:58 PM
A CTV bid request that contains no program information is not a malfunction. It is the norm. Peer39 analyzes more than 2.5 billion CTV bid requests...
3 min read
How to Fix Program-Level Reach Gaps in CTV Targeting
David Simutis: May 6, 2026, 7:30:00 AM
A CTV campaign that is not delivering is not always a budget problem or a bid price problem. A significant share of reach gaps in CTV trace back to...
.png?width=1200&height=628&name=blog%20post%20images%20(35).png)
3 min read
Knowing Where to Avoid Isn’t Enough. In 2026, Campaigns Need to Know Where to Invest.
The conversation around political advertising has shifted quickly over the past year. As budgets increase and competition intensifies, political...
4 min read
What CTV Looks Like When You Can Actually See It
CTV is delivering results. That part is clear.
3 min read
Contextual vs. Audience CTV Targeting for Agencies
David Simutis: May 5, 2026, 9:15:00 AM
Agency trading desks running CTV campaigns face a version of this question on nearly every brief: do we target contextually, by audience, or some...
