Unlocking Programmatic CTV Success: The Power of Post-Buy Analytics

CTV Analytics

By

Ben Chansky
Unlocking Programmatic CTV Success: The Power of Post-Buy Analytics
CTV Analytics_800x450

In the ever-evolving landscape of digital advertising, ConnectedTV (CTV) has emerged as a powerhouse, offering advertisers unparalleled reach and targeting capabilities. Even with the capabilities of precision targeting and high engagement rates, advertisers often struggle with a lack of transparency and control over their programmatic campaigns. This is where post-buy Analytics for CTV comes in, delivering clarity for optimization. 

The Pre-bid Predicament

It's crucial to understand that one of the primary issues faced by CTV buyers is data transparency, leaving advertisers with limited visibility into campaign performance metrics and optimization opportunities. 

Without comprehensive post-buy data, advertisers are unable to make informed decisions to refine their targeting strategies, optimize ad placements, and ensure brand safety and suitability. This lack of clarity lessens campaign effectiveness, undermines advertisers' confidence in the CTV ecosystem as a whole, but also wastes advertising budgets.

 Empowering Advertisers with Post-buy Analytics

Enter Peer39's CTV Analytics Dashboard—a game-changer for CTV advertisers. Its post-buy insights deliver comprehensive views into of how campaigns are actually performing.

Advertisers can see completion rates across Show, Channel Category, and Channel to maximize performance. Combined with Safety & Suitability, advertisers can know what targeting to add or remove, in order to steer clear of unsafe or fake content to maximize campaign ROI.

One of the most significant benefits of our CTV Analytics Dashboard is the ability for buyers to pinpoint precisely where optimization is needed. Granular insights across key performance indicators include: 

  • Completion rates
  • Dayparting
  • Safety & Suitability insights across Fake content, Divisive News, UGC content
  • Show, Channel, and Content-Genre insights
  • Demographic data including political affiliation, age, household income, and dwelling type

Whether making exclusions to remove low-performers or reallocating budget towards high-performing inventory, you can make data-driven decisions.

Advertisers can now see the context in which their ads are being served, allowing them to identify and mitigate risks associated with undesirable content. By understanding where targeting or exclusions are necessary for safety and suitability concerns, advertisers can safeguard their brand reputation. 

Want to learn more about our CTV Analytics Dashboard and reporting capabilities?

 

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