Content-level CTV categorizations for discoverability

Easy

Integration

No Contracts: Implementation across publisher platforms doesn't require an agreement

No Costs: Advertisers leverage Peer39 categories via their preferred buying platforms

Meaningful Support: Bid request auditing to assess potential data signal loss

FAQs:

Q. Can buyers cherry-pick shows using Content IDs?

A. Targeting at the show-level is not possible via Peer39.

Q. How does this work in regards to the Video Privacy Protection Action (VPPA)?

A. Peer39 IDs are dynamic, specific to each partner, and don't transact any user data, so the IDs are VPPA safe.

Q. Where can buyers find Peer39's CTV Categories?

A. Peer39 CTV Categories are available across all major DSPs and many SSPs, including, AdForm, Adtheorent, Amazon, Basis Technologies, Beeswax, Bidtellect, Blis, Cadent, Catalina, deepintent, Equativ, Genius Sports, illumin, Index Exchange, MediaMath, Mediasmart, Microsoft Advertising, Nexxen, SportRadar, The Trade Desk, Undertone, Viant DSP, Yahoo, Zeta DSP.