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2 min read
CTV is premium, but premium does not guarantee performance. What separates strong results from average results is a simple loop: plan with real context, confirm delivery, measure what matters, adjust while dollars are active, and carry the learning...
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1 min read
Audience growth doesn’t need identity graphs, third-party cookies, or a four-step handoff between “signals.” People tell you what they care about...
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2 min read
The most expensive impressions in any campaign are the ones you keep buying after you know they are underperforming. Mid-flight optimization exists...
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2 min read
The Industry Wake-Up Call The Media Rating Council (MRC) recently issued a new policy that changes how the it defines Brand Safety.
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2 min read
How emotional intelligence is shaping the next generation of contextual targeting.
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1 min read
Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...
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1 min read
Contextual targeting is one of the oldest and most trusted methods in digital advertising, but its capabilities have expanded dramatically....
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2 min read
Brand safety is not one-size-fits-all. What’s considered unsafe for a kids’ toy brand may be totally fine for a beer company. This is why Peer39...
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2 min read
Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...
