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1 min read
5 Ad Quality Myths Debunked
Ad quality has become a performance driver, but myths still hold many advertisers back. Let’s break down the biggest misconceptions with data and actionable fixes, especially for CTV.
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2 min read
What’s Working in Ad Quality Controls Right Now
As ad quality continues to dominate the digital conversation, one thing is clear: the most effective strategies increasingly prioritize CTV and...
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2 min read
Ad Quality in 2026: Major Shifts & Industry Trends
As 2026 kicks off, Connected TV (CTV) continues its explosive growth and with it, the need for quality ad placements has never been more urgent. With...
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2 min read
Build a CTV Performance Loop that Compounds
CTV is premium, but premium does not guarantee performance. What separates strong results from average results is a simple loop: plan with real...
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1 min read
Audience Discovery Starts With What People Love — Not Who They Are
Audience growth doesn’t need identity graphs, third-party cookies, or a four-step handoff between “signals.” People tell you what they care about...
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2 min read
How Peer39 Analytics Drive Mid-Flight Optimization
The most expensive impressions in any campaign are the ones you keep buying after you know they are underperforming. Mid-flight optimization exists...
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2 min read
The MRC Just Redefined Brand Safety: What It Means for Advertisers
The Industry Wake-Up Call The Media Rating Council (MRC) recently issued a new policy that changes how the it defines Brand Safety.
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2 min read
Sentiment, Semantics, and the Future of Context
How emotional intelligence is shaping the next generation of contextual targeting.
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1 min read
Full-Page Signals: The Smarter Path to Brand-Suitable, High-Quality Placements
Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...
