With viewership surges, streaming ad inventory fills quickly, and competition for consumer attention hits its peak in the holiday season.

Holiday 2025 shoppers are sending mixed signals. On one hand, many are still playing it safe: 66% are trading down for lower-priced goods, and over half say they’re prioritizing essentials. But optimism is rising. According to Salesforce’s 2025 Holiday Shopping Predictions more consumers report their finances are improving, and spending is shifting back toward physical goods.

If you haven't started on your holiday shopping, you're behind. According to the latest Basis + GWI Holiday Trends Report, 90% of U.S. gift-givers plan to spend the same or more than last year, even as nearly 70% say they’re sticking to a strict budget. That means advertisers are racing to capture attention early, often, and efficiently.

Sports content isn’t slowing down. It’s now the second-largest genre on FAST channels, and one of the most sought-after categories in CTV. With fans tuning in across dozens of platforms and devices, advertisers are following suit.

How Peer39 gives media teams breathing room without losing control or performance.