How Peer39 gives media teams breathing room without losing control or performance.
The Burnout Breaking Point
Only 32% of agency holding company employees report positive morale.
That stat from Adweek captures what many in the industry are feeling: burnout in advertising is no longer a symptom, it’s the system.
According to Basis Technologies’ 2025 Advertising Agency Report, 56% of agency leaders cite inefficient workflows as their top operational concern. Function Point adds that burnout is directly impacting productivity and turnover. Juggling fragmented tools, short timelines, and performance demands has become an unsustainable loop.
Peer39 sees these pressures every day from our partners at holding companies and independent agencies. The pattern is clear: media teams are being asked to execute flawlessly while managing chaos.
What’s Fueling the Fire
Burnout stems from more than just long hours. Today’s agency culture is stretched by:
- Unrealistic timelines: “Do more, faster” is the standard.
- Opaque delivery: Clients want detailed clarity on where their ads ran, why, and what worked.
- Performance stress: CTV growth brings new targeting and reporting challenges, MFA inventory is everywhere, and wasted impressions carry consequences.
- Overloaded stacks: Tool fatigue is real. Many agencies use 8+ adtech platforms just to run a single campaign.
- Mental load: Every step requires manual checks, repetitive tasks, or uncertain outcomes.
The result? Talented people feel like they’re running on fumes.
How Peer39 Reduces Burnout, Not Just Waste
Peer39 gives buyers a deeper understanding of where and how their ads appear, with page-level category intelligence and real-time analytics. This visibility supports smarter planning, stronger performance, and greater confidence across CTV, mobile, and web environments.
1. Plan Smarter, Without Guesswork
Peer39 goes beyond basic keyword matching by analyzing sentence structure, sentiment, and the deeper meaning behind content to deliver a richer, more reliable understanding of every page.
With over 4,000 pre-bid contextual categories and semantic modeling trained on billions of URLs, Peer39 gives media teams the ability to plan with precision. Teams can activate both standard and custom categories tailored to brand needs, ensuring alignment with content at scale. Rather than testing different tactics in separate workflows such as using brand suitability in one platform and attention metrics in another, Peer39 unifies these layers in one planning and buying experience. Sentiment, attention, suitability, and MFA protection all work together as part of a cohesive strategy.
This reduces planning guesswork, cuts down tab-hopping, and frees up time for what matters most: strategy, alignment, and performance.
2. Reduce Waste, Restore Focus
Peer39 helps teams block MFA, fake content, and irrelevant inventory before the bid ever happens. That means less manual review, fewer headaches, and smarter spending across CTV, mobile, and display.
As Peer39 CEO Mario Diez explains, one of the biggest challenges in CTV is “signal consistency, finding relevant inventory, assessing quality and adjacency, and verifying what’s actually being bought.” Peer39 meets this challenge with real-time, page-level intelligence—giving teams the clarity to spend less time chasing clean supply and more time focusing on strategy.
3. Auto-Protect Brands Without Extra Steps
From custom brand safety to industry-specific suitability (e.g., finance, pharma, travel), Peer39 automates protection and suitability across all major DSPs.
With 85% of marketers citing brand safety concerns in 2025 (Basis Technologies), automation matters. Peer39 classifies new URLs within minutes.
4. Enhance Transparency Without Dashboard Fatigue
Peer39 Analytics equips teams with over 150 dimensions of privacy-safe data. Media buyers get clear, actionable insights across display, mobile, CTV, and OLV.
Analytics are mapped directly to pre-bid categories, so teams not only know where their ads ran, but granular, contextual information on where performance can be duplicated or capitalized on. Reporting is intuitive, fast, and easy to act on without added complexity.
- Unify Strategy, Reduce Tactic Overload
Peer39 brings together multiple contextual capabilities in one streamlined approach. Rather than managing sentiment, suitability, attention, and MFA as separate tactics, buyers can align them within a single framework. This not only reduces friction but ensures every signal works in concert to support brand relevance and performance — not just check a box.
Built for Humans. Not Replacing Them.
Peer39 was designed to empower agency talent. Our solutions fit within real-world workflows, making traders more efficient, strategists more informed, and clients more confident.
One strategist put it simply: teams need clarity, not another dashboard.
Peer39 delivers insight without overhead. With intuitive planning tools, flexible category builders, and robust CTV controls, it offers one of the most complete contextual solutions available today.
Want to Help Your Team Win in CTV Without Burning Out?
CTV is one of the most complex channels for agencies. Peer39 helps simplify planning, improve suitability, and deliver better results without added workload.
Explore how we support agencies in Connected TV
