Blog

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Peer39’s Brand Suitability and Safety Controls: How To Think About Brand Protection

Brand safety is not one-size-fits-all. What’s considered unsafe for a kids’ toy brand may be totally fine for a beer company. This is why Peer39...

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Why Brand Suitability Controls Are Hurting Performance

Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...

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Peer39 Primes You for Amazon DSP Success

David Simutis: Jun 11, 2025, 4:58:06 PM

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Disrupting the Status Quo in CTV at the Brand Safety Summit

Transparency is a cornerstone of Peer39's solutions—CTV and otherwise—so it made perfect sense for us to participate in the open and honest...

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Navigating (or Staying Away From) the Political Media Storm During the 2024 Presidential Election

Victoria Porras: Jan 24, 2024, 12:15:00 PM

In the ever-evolving landscape of political media, the 2024 Presidential election stands out as a pivotal moment, marked by extensive candidate...

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Peer39's 2023 Programmatic CTV Benchmark Report: What Lies Beyond the Tip of the CTV Iceberg

Ben Chansky: Dec 8, 2023, 9:21:20 AM

Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that...

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Made for Advertising - As the Problem Evolves, So Should Solutions

David Simutis: Nov 21, 2023, 12:32:09 PM

Think of it as the 2.0 way to fight Made for Advertising sites. Improving upon our existing Made for Advertising Fraud category, Peer39 brings...

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Boost Online Video Ad Success with Peer39's Completion Rate Categories

Victoria Porras: Nov 16, 2023, 1:20:30 PM

Online video has become a dominant force in the world of advertising. Brands and marketers are constantly seeking ways to maximize their reach and...

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Avoid AI Generated Content Draining Your Ad Spend

Patrick Bobilin: Sep 28, 2023, 9:00:00 AM

By now you know of the strange and interesting kinds of art and writing that AI can produce. It's been fun to play with tools like ChatGPT and AI...