Blog

Solutions and insights.

 

Brand Safety & Suitability (2)

2 min read

Made for Advertising - As the Problem Evolves, So Should Solutions

Think of it as the 2.0 way to fight Made for Advertising sites. Improving upon our existing Made for Advertising Fraud category, Peer39 brings...

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1 min read

Boost Online Video Ad Success with Peer39's Completion Rate Categories

Online video has become a dominant force in the world of advertising. Brands and marketers are constantly seeking ways to maximize their reach and...

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bot generating content

2 min read

Avoid AI Generated Content Draining Your Ad Spend

By now you know of the strange and interesting kinds of art and writing that AI can produce. It's been fun to play with tools like ChatGPT and AI...

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4 min read

The Hidden Costs of Keyword Blocking: Exploring Trade-Offs for Advertisers

In the world of digital advertising, brand safety remains a paramount concern for advertisers. With the rise of programmatic advertising and the...

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3 min read

The CTV Brand Safety Solution You've Been Missing

Imagine after finishing a long day that you're sitting down to stream the latest episode of the top gritty true-crime thriller of the moment. As soon...

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CTV with multiple apps available

5 min read

Why Brand Suitability is Important in 2023 and Beyond

Daily digital media consumption is predicted to increase by nine minutes to eight hours and 23 minutes in 2023. That’s a lot of time spent reading...

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6 min read

How to Limit Brand Safety Risk in CTV Advertising

While CTV advertising is becoming an increasingly popular outlet for programmatic ad spend—with 66% of advertisers planning to increase their CTV...

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8 min read

The Complete Brand Safety Guide for Advertisers

No matter your industry, reputation matters, especially regarding the sites you choose for digital advertising without relying on users’ personal...

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A webiste page with callout boxes showing multiple ad placements.

7 min read

What is "Made for Advertising" and Why Should You Avoid It?

As Made for Advertising (MFA) settles into becoming a permanent fixture across the advertising ecosystem, marketers need to understand what it is,...

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