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1 min read
Full-Page Signals: The Smarter Path to Brand-Suitable, High-Quality Placements
Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...
Brand Safety & Suitability (2)
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2 min read
Peer39’s Brand Suitability and Safety Controls: How To Think About Brand Protection
Brand safety is not one-size-fits-all. What’s considered unsafe for a kids’ toy brand may be totally fine for a beer company. This is why Peer39...
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2 min read
Why Brand Suitability Controls Are Hurting Performance
Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they...
1 min read
Disrupting the Status Quo in CTV at the Brand Safety Summit
Transparency is a cornerstone of Peer39's solutions—CTV and otherwise—so it made perfect sense for us to participate in the open and honest...
2 min read
Navigating (or Staying Away From) the Political Media Storm During the 2024 Presidential Election
Victoria Porras: Jan 24, 2024, 12:15:00 PM
In the ever-evolving landscape of political media, the 2024 Presidential election stands out as a pivotal moment, marked by extensive candidate...
2 min read
Peer39's 2023 Programmatic CTV Benchmark Report: What Lies Beyond the Tip of the CTV Iceberg
Ben Chansky: Dec 8, 2023, 9:21:20 AM
Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that...
2 min read
Made for Advertising - As the Problem Evolves, So Should Solutions
David Simutis: Nov 21, 2023, 12:32:09 PM
Think of it as the 2.0 way to fight Made for Advertising sites. Improving upon our existing Made for Advertising Fraud category, Peer39 brings...
1 min read
Boost Online Video Ad Success with Peer39's Completion Rate Categories
Victoria Porras: Nov 16, 2023, 1:20:30 PM
Online video has become a dominant force in the world of advertising. Brands and marketers are constantly seeking ways to maximize their reach and...
