Topic:
Brand safety suitability

Think of it as the 2.0 way to fight Made for Advertising sites. Improving upon our existing Made for Advertising Fraud category, Peer39 brings categorization automation for MFA and the ability to avoid AI bot-created content into a single category.

Online video has become a dominant force in the world of advertising. Brands and marketers are constantly seeking ways to maximize their reach and engagement through video content – making it essential to optimize ad placements to ensure they are seen to completion. A lot of money goes into creating these video ads for them not to be seen.

By now you know of the strange and interesting kinds of art and writing that AI can produce. It's been fun to play with tools like ChatGPT and AI image-generating tools like DALL-E.

In the world of digital advertising, brand safety remains a paramount concern for advertisers. With the rise of programmatic advertising and the proliferation of user-generated content, ensuring brand suitability and protecting brand reputation has become increasingly challenging. To mitigate risks, many advertisers resort to keyword blocking, a popular tactic that allows them to exclude certain keywords from their ad placements.

Imagine after finishing a long day that you're sitting down to stream the latest episode of the top gritty true-crime thriller of the moment. As soon as the killer commits another grisly act of violence, a commercial cuts in showing that bright and bubbly ad for diapers from this morning’s client.

Daily digital media consumption is predicted to increase by nine minutes to eight hours and 23 minutes in 2023. That’s a lot of time spent reading articles, watching videos, listening to podcasts, and viewing shows and movies online. This is great news for the digital advertising industry. The opportunities for marketers to reach and engage consumers are virtually endless with so much of our lives now being spent online.

While CTV advertising is becoming an increasingly popular outlet for programmatic ad spend—with 66% of advertisers planning to increase their CTV budgets—the practice is not without its brand safety risks. Knowing how to limit brand safety risk in CTV advertising should be a priority for any company looking to scale to these channels this year and beyond.

No matter your industry, reputation matters, especially regarding the sites you choose for digital advertising without relying on users’ personal data. Organizations are (or, at least, should be) increasingly concerned about brand safety; consumers and clients have more choices than ever when it comes to purchases and services. One poorly placed ad could mean the difference between landing a new client and attracting the scorn of the Twitterverse to tarnish your brand’s reputation—and send sales spiraling. Conversely, an audience viewing a resonating ad at the right time on a reputable media outlet could spark fierce brand loyalty. Building and protecting your brand’s reputation across the advertising ecosystem isn’t always an easy balance to strike. We’ll go over how you can advertise to ...

As Made for Advertising (MFA) settles into becoming a permanent fixture across the advertising ecosystem, marketers need to understand what it is, why it's an issue, and how to respond with a constant defense against losing budgets and campaign performance to it. Industry estimates are that these sites garner in the neighborhood of 10% of ad programmatic spending.