3 min read
David Simutis: Aug 19, 2026, 1:42:13 PM
Brand safety tools were built for the open web, where pages tend to have text. A crawler reads the words on a given page, matches them against a...
2 min read
David Simutis: Aug 11, 2026, 1:52:57 PM
Why verification alone isn't brand suitability Passing a safety check and fitting a brand's context are two different questions Most ad verification...
2 min read
Enza Rose Yoo: Aug 4, 2026, 2:15:56 PM
Blocking "gaming" from a mobile app campaign feels like a safe default. It's also one of the most common blind spots in mobile in-app buying today....
2 min read
Peer39 acquired Adloox to give advertisers consistent, independent quality signals across every major platform. Peer39 already provided that signal...
5 min read
David Simutis: Mar 19, 2026, 1:50:40 PM
The ad tech industry spent the better part of a decade building products around a single question: is this ad safe?
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2 min read
The Industry Wake-Up Call The Media Rating Council (MRC) recently issued a new policy that changes how the it defines Brand Safety.
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2 min read
How emotional intelligence is shaping the next generation of contextual targeting.
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1 min read
Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...
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2 min read
Brand safety is not one-size-fits-all. What’s considered unsafe for a kids’ toy brand may be totally fine for a beer company. This is why Peer39...
