Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain ad relevance. Based on its history of driving performance without the need for cookies, contextual targeting is eliminating media inefficiencies by ensuring advertising investments are delivering in suitable contexts. Programmatic media is efficient at maximizing reach and achieving cost-efficient outcomes, but without contextual layers, it may neglect brand suitability. Prioritizing targeted contexts can greatly improve personalization, ad effectiveness, and resonance. Keyword and category-based targeting are effective, but we wanted to challenge ourselves and create a solution that was better suited for fueling brand growth and development. ...