The accelerated trend of smartTV and streaming-service adoption was fueled largely by pandemic lockdowns. Consumers expect more choice, flexibility and control. As a result, the landscape of what was once solely linear TV is changing; most people now include streaming services like Netflix, Hulu, Amazon and YouTube when they think of “television” formats.

One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the programmatic world. One of our partners, socialcontext.ai, epitomizes that effort and why it’s important to advertisers by offering the ability to target audiences as they read important, socially conscious news. Socialcontext detects diversity, equity and inclusion news content using patent-pending deep learning Socialcontext was built by journalism, advertising, and data science professors at the University of Colorado Boulder. They positively target news articles, and offer unrivaled precision and safety, at no additional cost. As such, Socialcontext allows advertisers to connect with audiences that care about important social issues. By advertising ...

On the heels of our Connected TV Suitability release, we’re delighted to share that advertisers can add more granularity to their CTV campaigns with location-based targeting when using data from applicable Contextual Data Marketplace partners.

Connected TV is the fastest-growing digital advertising channel, now surpassing linear TV, and with good reason. While COVID-19 helped accelerate CTV adoption, the trend shows no signs of tapering off for the digital advertising ecosystem in 2022 and beyond: Leichtman Research Group said over 80% of TV households have at least one CTV device, a penetration higher than cable TV. eMarketer projects that CTV households will increase to 115.2 million by 2025, from 106.4 million in 2021. The ad dollars will continue to follow, with IPG MAGNA forecasting CTV advertising spend to grow by 34% in 2021 and to 28.4% year-over-year. These statistics point to an urgency for CTV advertising buyers to gain access to the same options that make other digital advertising channels brand safe and brand ...

There are a number of methods brands use to ensure brand suitability – most involve measuring publisher quality using reports from Invalid Traffic (IVT) vendors. These reports, generally speaking, are based on aggregated impression data about the quality of the visitor, not necessarily the quality of the publisher itself. They only scratch the surface when it comes to determining if a specific publisher is truly a valuable place for brands to put ad dollars. It’s one reason it’s difficult to determine which publishers are legitimate and suitable for your brand, and which are potentially harmful. But it’s not the only reason you have to be vigilant about brand suitability; bad-actors can “bamboozle” things like hidden ad placements and other elements like a terrible user experience. ...

Understanding the ins-and-outs of pre-bid programmatic advertising can be a challenge. With such a rapidly changing data landscape, and the coming end of the third-party cookie, it can be tough to know what to look for in a new solution. This guide will walk you through some of the key considerations when choosing a new pre-bid programmatic solution, and offer tips and insights on how to improve your ad performance and ROI. Table of Contents Why speed is important in a pre-bid programmatic solution Why scale is important in a pre-bid programmatic solution Why speed AND scale can reduce media cost in a pre-bid programmatic solution How you can achieve 50% more efficiency with a pre-bid programmatic solution Why you should continue to use a post-buy verification solution (just not for ...

Peer39 is proud to announce the addition of a handful of new contextual data providers to our Contextual Data Marketplace®, bringing the total to 14 partners.

Additions include cookie-free targeting options and controls to fund credible journalism and avoid misinformation, copyright infringement and toxic narratives New York – September 14, 2021 — Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today announced the addition of new contextual data providers to its Contextual Data Marketplace®, bringing the total to 14 partners. These providers fall into two key categories: modern tools to help brands be more responsible with their media investment, and privacy-friendly targeting products to optimize programmatic media. Advertisers deploying modern brand responsibility strategies will now have easy access to all of these new partners in the Contextual Data Marketplace®. For the ...

With restrictions increasingly lifting across many parts of the world, consumer confidence is at a tipping point for returning to levels seen pre-pandemic for the first time in almost two years. Consumers are eager to interact with people outside their household and to get back to life and whatever the new normal is. In anticipation of this restored freedom, many consumers are making plans around their desires for travel, shopping at malls, attending music festivals and concerts, enjoying nights out at the movies, restaurants and so much more. While the world works through varying stages of returning to normal, the challenge marketers face is predicting how the global health crisis influences, and will continue to influence, customers’ mindsets and spending patterns. And with back to ...